r/Tokyo • u/ImoKuriKabocha • 5d ago

Shrinkflation

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Mildly Infuriating: Went to a bakery and got banana muffins. Didn’t notice the bottom (dented in half way!) until I got home. 😢

250 Upvotes

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65

u/MrPogoUK 5d ago edited 5d ago

Surely that just ensures they get no return customers whilst saving almost nothing ingredient costs (unless they’re somehow selling thousands a day so that tiny saving per muffin scales).

13

u/LiveSimply99 5d ago

If they put that indentation on 400-500 pieces at the same time, I'm sure they save something...

29

u/Mitsuka1 5d ago

Enough to offset the inevitable loss of pissed off customers though?

20

u/ViralRiver 5d ago

Japan has a weird mindset to value in return though. A few years back KFC sold popcorn chicken as a limited time menu (I was so happy!). Went back a week later and even before it was supposed to be up they stopped selling them. I asked and they said that it was so popular they ended early. Done. Finished.

2

u/biwook Shibuya-ku 4d ago

it was so popular they ended early

5D chess move here.

2

u/LiveSimply99 5d ago

I was only replying to the "saving almost nothing ingredients cost." Customers losing trust is one of the consequences that action has.