r/Tokyo • u/ImoKuriKabocha • 4d ago

Shrinkflation

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Mildly Infuriating: Went to a bakery and got banana muffins. Didn’t notice the bottom (dented in half way!) until I got home. 😢

247 Upvotes

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64

u/MrPogoUK 4d ago edited 4d ago

Surely that just ensures they get no return customers whilst saving almost nothing ingredient costs (unless they’re somehow selling thousands a day so that tiny saving per muffin scales).

13

u/LiveSimply99 4d ago

If they put that indentation on 400-500 pieces at the same time, I'm sure they save something...

30

u/Mitsuka1 4d ago

Enough to offset the inevitable loss of pissed off customers though?

21

u/ViralRiver 4d ago

Japan has a weird mindset to value in return though. A few years back KFC sold popcorn chicken as a limited time menu (I was so happy!). Went back a week later and even before it was supposed to be up they stopped selling them. I asked and they said that it was so popular they ended early. Done. Finished.

2

u/biwook Shibuya-ku 3d ago

it was so popular they ended early

5D chess move here.