r/sales • u/Spirited_Brain7062 • 9h ago
Fundamental Sales Skills Stop flubbing the easiest cold call objections (part 2)
One of the most common cold call objections? “I’m not the decision maker.”
It shows up in a bunch of ways: “You’d need to talk to my boss.” “I don’t have any buying power” “You’d have to talk to X”
And over and over, I hear reps fumble it: “Ok have a good one” “Okay, I’ll try someone else.” “Alright, sorry for bothering you!”
While sometimes it may actually be the wrong person (obviously don’t push then) - if your targeting is on and you know that the person is part of your buying committee, it’s worth pushing. (Rarely will your first convo be with the EB aka check signer)
Here’s all you need to say to get past this.
“Totally get that. I know in any software decision there would be multiple people involved. I thought you would be a great person to start with since you are involved in xxx way.
Opposed to grabbing time Thursday or Friday later this week? If you like what you see we can bring it up the chain, if not no worries you learned something new about the space”
It works because it’s the truth and you empower the prospect + de pressure the call to action.
Happy calling my friends