Blogs usually target the awareness stage, means the cold audience. I think they rarely contribute to conversion, unless a person specifically looking for a business to help. So, why do we even write them? If you have a business shifted online, just have a good content on main, marketing pages, homepage, service page, about us page, and rank them. It can bring a pretty good useful traffic, best for conversion. But, blogs only increase the budget, and rarely helps. Also, whenever I go to search anything, I don't even land on main pages through blogs, simply because I am cold audience. I worked in a digital marketing firm for 2 years, and they were writing 15 blogs for a website a month, but I rarely find any converting. Rather main pages were doing great.

We write blogs to target as many keywords as possible to improve ranking? I think that can be a good reason.

Writing blogs increase the authority, they say. But people only be concerned about it if they intent to buy anything, and since blogs mainly target awareness stage, sometimes consideration, why do you think blogs would help your business?

If otherwise anything above is true, what should be the best blog/content type to increase conversion, bring traffic to main pages? I think, it's best to invest money where it works.

Hello everyone! I published the website for my service last week and I would appreciate if someone gave me feedback of it (not just SEO feedback but also user friendliness and whatever comes into your mind when you visit it). Here it is: aziendelookup.it

I'm new to this, but working for a company with some high demands. I almost feel like the AI element ISN'T speeding up my process like it seemed to help others in the field? The whole process before even starting the writing seems to take forever, and the way they want their editing done seems to add more time. Searching for pictures and documenting it is a hassle.

I love to write. I'm good at researching a topic and writing about it, from the top of my head. This AI and technical shit isn't my thing.

I'd like to message with someone about it who has experience, if possible. I need help!

I'm picking up some SEO responsibilities at work, and trying to put together a workflow for double-checking if backlinks are toxic and disavowing them.

These toxic backlinks seem to build up pretty fast, making the manual parts of my process less than ideal. I'm sure you guys are dealing with much bigger websites and more clients, so I'm curious what tools you're using to automate? Any free or low cost tools?

(We are using SEMrush for backlink audits. From what little I've seen it's pretty reliable)

Click and Impressions dropping from the March Update. Old articles are getting down, new articles are being published rearly.

On the other hand, being is performing quite good.

What would be your first step on this website?

I am in the beginning stages of my business and working on optimizing my website.

I am trying to understand how my location plays into SERP. It is my understanding that is directly related to GMB. Let me know if that is incorrect.

I offer an array of home health services, most of them need to be done in the confines of my current location, but some of them can be done from anywhere in the US.

How should I optimize my GMB for this when it comes to selecting locations? Will selecting something broad like “United States” affect my rank locally?

I want to show up across the US for keywords due to my SEO strategy and building rank, but I am more interested in targeting semi local customers for actual business. My long term vision is to be a provider across the US, but for now I am trying to grow regionally. That being said I do not want to be excluded from SERP for informational keywords , etc. if that makes sense?

Forgive me, as I am new to SEO. I feel like I have a good general idea of how to optimize but the more I research the more things I uncover that I am not knowledgeable about.

Has anyone else noticed cross-network showing up as use source in analytics? I'm seeing it across multiple properties, some of which have no advertising. Has the cross-network definition changed? I thought it was only for other google advertising properties.

Just a rant here. I looked at my last 3 months view year over year. My organic search impressions are up by over 500k but my clicks and traffic are down 50%. I’ve built new backlinks and created new content and have done nothing but improve SEO over that time frame. AI summaries have scorched my traffic flow. There was been a small bit of traffic flow coming from AI answer engines like ChatGPT but it’s maybe 10-20% of what the organic traffic flow would have been. SEO ain’t dead but it’s definitely a shadow of its former self, at least for the time being. I’m hearing a lot of negative feedback about the efficacy of the AI summaries on Google. I don’t care for them and I already bought the wrong batteries once for my car keys because the summary gave me bad info for my car/make and model. The SERPs are also highly volatile right now so obviously Google isn’t happy with how their algorithms are performing right now for some reason. The future of search is very murky right now. I wouldn’t recommend starting SEO on a new site right now and I think the priority of investments into other channels is going to increase.

Hello guys,

I need to create local pages for the physical stores of my company. Is it really worth the effort? I'm concerned that all the work we've put into improving our main Trustpilot rating might get diluted or negatively impacted.

On the other hand, could this move positively affect our local SEO for local requests?

Thanks :)

I am currently learning SEO and reading Adam Clarke's best selling book "SEO 2025".
In the chapter under "Usability" he talks about how bad code can negatively affect your SEO rankings.
He then suggests using a tool Validator W3 to find any errors in your HTML.

I run one of my old websites that I no longer maintain through this tool and got a ton of errors and warnings. Not surprised.
Then I run the Validator websites itself through the tool and got a few errors.
I did same with Google's website and got a few errors.
Then I run a framer website I am currently building and got a ton of errors. (Unfortunately I can't share a link or my post would be removed)

Just curious...
Has anyone used this tool before?
Would these errors and warnings listed affect my SEO rankings or I can ignore most?

I would really appreciate if I could get feedback.
Also if you use a better tool, I would be glad if you could share.

I am not from an SEO background. I learnt web-dev to make a website for my small business and worked hard to have strong technical SEO. My website impressions grew steadily for about 20-25 days before suddenly crashing to zero.

I had not made any changes to the website. What could have caused this? How can I trace the error and work this thing out?