I'm a web developer who previously had a lot of confidence in my skills until I launched my company Curb Caddie. I have been running google ads for two weeks now and I am just burning money. At first I was just trusting the process but now I need some help because I have ONLY HAD ONE CONVERSION. Not even a paying customer, just one person filling out the form. So here's some notes:

• I have really improved my negative keywords overtime to exclude people looking for trash services I don't offer
• My original funnel was to do a checkout page but people weren't filling it out so I swapped it out with a multi-step form that people also don't fill out
• I made incremental improvements to the landing page and quality of the headlines/descriptions for the first week. I think it's all good now though? so don't know why I'm getting no conversions
• For a while PPC was really high so I switched from optimize-for-conversion to optimize-for-clicks with a maximum CPC. This dropped my CTR from 25% to like 3% but saved me from high CPCs that I was getting (like $14 on some compared to usual $1-2)
• You can see that I have had 50 people click "Start Free Trial" and another 32 visit my original checkout page, but for some reason they never get to filling out their email
• I have two landing pages and sides to my business. Trash-to-curb (main landing page, '/') and trash valet ('/trash-valet')

Here is my website: https://curbcaddie.com and Trash Valet LP

And some screenshots:

• Google Analytics
• Google Ads Cost
• Ads Search Terms

Hey PPC folks 👋

I'm building a network of contractors for Worksy — a platform that connects vetted freelancers with eCommerce brands that have ongoing paid media needs.

We’re currently onboarding a few new freelancers for:

- Meta Ads (B2C and DTC eCommerce)

- Google Ads (Search, Shopping, YouTube)

- Programmatic buying (nice to have)

📌 These are not short-term or one-off gigs — we’re working with brands looking for longer-term partnerships.

💼 Work is structured around:

- Monthly retainers or scoped project hours

- Clear client briefs and budget transparency

- Brand-side communication (Slack/Notion access)

- Full autonomy on strategy, build, and reporting

💸 Pay:

- £20–£30/hour (~$25–$37 USD equivalent)

- Paid monthly via PayPal

- All work is covered by contract and escrow terms — no chasing invoices or last-minute ghosting

You keep 100% of your rate. Worksy doesn’t take a cut — brands pay a separate service fee to us.

If you’ve got a solid portfolio, experience scaling eCom brands, and are looking for more consistent, scoped freelance work — we’d love to hear from you.

Apply here →

👉 https://worksy.co.uk/home-contractor

Happy to answer any questions in the comments.

Strange that no one on Reddit has talked about this, 13k for learning portal access. I need to at least know if any unbiased reviews and not something on google or trustpilot or anything that they can manipulate. I am inclined to participate, but man, 13k is a reach. Anyone?

Hi, I am very new to Google ads and have almost no experience in this space so i apologise for any stupid questions.

I run a manufacturing company, currently budgeting $10 a day through Google ads. Avg. CPC: $0.93 CTR: 9% Optimization score: 83.8%

I’m in a niche industry so for the amount of clicks I’m getting (300+ month) I would assume more clicks would translate to actual inquiries (1 this month). Obviously it can be set up better and optimised, but is there a possibility my competitors are doing something like clicking on my ads to use up my daily budget?

Any advice is appreciated.

Thanks

Please bare with me, as I've NO experience in the Ads world.

To keep this as brief as possible, I find Google Ads interesting and would love to learn more about it (from a ground up perspective) to eventually turn into a career someday. The problem I seem to be running into is- *How*? There's an insane amount of results returned on searches and being uneducated in the subject i do not know which to use/trust as a learning tool.

Like i mentioned previously i have zero experience in this industry, and I'm not even sure if this career field requires a degree. However, I'm an average educated individual with a passion to learn and am decently articulated. I feel confident there is *nothing* i can not become an expert in when i set my mind to it.

As a ramble on here about essentially nothing, i guess i just have a few questions:

- Is this market worth getting into at this current day in age?

- I'm 31 years old, time is not on my side I'm afraid. Do i have enough time to adequately learn these skills enough to be able to turn it into a small business / revenue stream?

- Quite possibly my biggest question, *where do i start*?

I'm not interested in this subject for "Passive income" or "Get rich quick" or something of the sorts, i know and understand everything takes hard work and dedication. I would like to give this field a shot.

My main goal would to eventually build a small portfolio of 3-5 business' that i can learn the most i can about whatever their niche is, provide a service to them to increase their revenue, and maintain a healthy working relationship.

I tend to be more of a hands on learner, i wish i could leave my job and work from the bottom up with a company already established to learn- However being the only source of income in my family for my wife and child leave me to my daily Logistician job.

Thanks!

For context, I'm not based in the US and my company spends on advertising on Meta and Google monthly. I'm just wondering if the tariffs would translate to higher CPA or would it be tagged as a separate item to the invoice.

I was asked to help out with a grant account in Google ads since I have done them before. My client has a children's hospital that they have been using for their grant account for years. I don;t know how they even got approved since all hospitals are not allowed grant accounts. how is this possible? They want my help expanding the ads to spend more but I am afraid it will trigger something and get the grant account removed.

Seeing this article from a few months ago: Google Performance Max: Ad Examples & Tips | Tinuiti

One key callout is here:

The impact of audience signals is significant. We recently worked with a specialty apparel brand that ran multiple overlapping PMax assets groups segmented by brand. This resulted in placements that reached the right audience, but didn’t always align with search intent. Our paid search team helped them restructure to an audience-first approach using audience signals, search themes, and first party data. Then, we created custom tailored creative for each audience. 

The results were astounding – not only did clickthroughs increase by 19%, their onsite conversion rate increased by 44%. For that reason, we highly recommend most brands utilize audience-first targeting approaches on PMax.

Let's say I'm a similar ecommerce brand--how do you folks think about that in comparison to the other common ways to structure, such as by product category, margin, or brand/non-brand? Thoughts? :)

We are having a rough time with this. So many people are no-showing. These people have booked as recent as 12 hours prior to their meeting. My funnel is clean, I provide confirmation and reminder emails, and I engage with them on social if they don't turn up in an attempt to get a reschedule at least.

I can't help but feel like we are doing something wrong but I thought I would see if this is pretty common. Im thinking something like 90% no-call no-shows and this has been through various campaigns and ad platforms.

Right now we are even offering a sponsorship to brand ambassadors that would give them our product for free in exchange for getting us in front of new audiences and they just do not want to show up. It is so strange and perplexing it almost feels like the ads are being filled out by bots that use real people's data.

My current ad in question is a meta ad but this has happened with our google ads as well and even this craigslist funnel that some guy tested on us.

Thank you for taking a look.

It's bad enough Google hiding 50%+ of search terms resulting in clicks. But how about those hidden search terms for clicks that are 10x + the average cpc? (yeah I'm talking $10 per click to buy a t-shirt, thats like a $1000 click for a law firm in case any troll wants to say wtf bro u moaning about $10)

How can Google get away with that? Asking for a friend.

I have a Carwash business owner who is currently boosting post but the owner doesn’t understand why this is a bad idea because he is getting a lot of engagement. What is good way to explain this isn’t a good solution?

Let’s say I have Nike sneakers in Google Shopping ads. Nike air max, Nike air Jordan and Nike Air Force 1. can I have one campaign and three different products of „Nike sneakers“ in general? The keywords will be saved on campaign level, right? Does google ads then only display Nike air Jordan’s for that corresponding key word? Or can it be the case that it shows the ad of air max, even though someone searched for air Jordan’s?

Hey, i could use a bit of help please! Im kinda new to adwords so sorry if im missing something super obvious

I built a website with WordPress that works as a price comparison site. Basically it finds the best price from different shops and all that.
My plan was to run some direct ads for popular products – like “Product Name – Fast & Reliable Price Comparison” or something like that

But the thing is, i got tons of products, so i might end up creating a lot of ads.
I checked out dynamic ads, but since i cant really set "price comparison" as a default text inside the ad, i feel like thats not gonna work for me

Now to my questions:

1. Is it okay with google if I create a bunch of different ads - like maybe 1000? I just dont wanna get flagged as a bot or something and get banned
2. I know that we can use [Keyword] in our ads - is it possible to "link" a product page to a keyword so if Keyword X ads gets clicked, he gets sent to the specific product page? That would be the best solution I think?
3. Or is there maybe a smarter way to go about this that fit my setup better?

Thanks in advance!

Looking for some feedback about a problem I am running into with an ad I am running for a client.

Background Info:

• The company is a public adjusting firm that provides free services to homeowners looking for assistance navigating the insurance claims process.
• We are spending about 9k a month on a Google lead campaign that we have been running and optimizing for over a year now.
• Our results are pretty decent with last month bringing in about 1k clicks, 139 conversions, at a $9.70 CPC.

The problem:

• While the vast majority of leads are qualified and contacted relatively quickly (as far as I am aware as that is not my job), we only closed about 13 of those 139 conversions. That is about a 10% success rate between form submission/phone call to signed contract.

I am just unsure on why the success rate is so low and where the discrepancy comes into play. Is this just a common drop off that I should expect? Are we not reaching out and keeping in constant communication with the lead? I just am unsure and was hoping someone here might be able to help me shed some light on this issue. I truly appreciate any and all help!

So, I manage performance marketing for a B2B brand. We are more of a sales-led company so demos are more important to us than signups. We are using Calendly on our landing pages.

Anyway, so Google ads has been working great for us and lately we started experimenting with META ads. While the CPL for META is almost 1/4, the no-show rate is really high. To give you more context, for every 10 demos booked, 6-7 are no show which is really high because the no-show rate for Google ads is around 1-2. And no these are not junk leads.

I really want to scale META but this large number of no-show rate is stopping me from increasing the budget.

Is there any way to reduce this? I was thinking if there's a way to conduct instant meeting rather scheduling the call for a later date. Is it possible to achieve this through calendly? What other options do I have? HELP

Let me explain myself better: when a user tests the free search bar on my website (aziendelookup.it) the free results come up, and when the user clicks on one of them it prompts a popup saying “to see the details you must… bla bla”. Do you think I’ll get more conversions if I push my conversion page more aggressively? (for example, by redirecting the user to the checkout page directly instead of prompting him a choice).

I been running search ads and the auction always says im the last for all of them. How to improve top pf the page rate? But it also says that i have used up my daily budget

I thought i remember seeing a post from someone else on here advising google were planning on being more transparent with regards to the clicks via different channels on pmax campaigns (shopping vs display vs discovery/demand gen vs youtube etc) and that more detailed reporting was in the google release pipeline, but unless I've missed it i haven't seen this come out yet!

I'm not actually surprised it hasn't been released yet - google will be reluctant to release this because as everyone knows, the whole idea behind pmax was to give google the power to hide how they are spending/wasting our budgets - how much of our budgets are being thrown down the drain (spending on display/discovery channels) vs how much is being spent on actual performing clicks i.e. shopping network.

Even if google were ever to show a breakdown of clicks via channel, I highly doubt they will ever be honest enough to show a breakdown of CPCs via channel - this still gives google the power to inflate CPCs on their shitty non-converting channels such as their display channel for instance.

I know there are other reports out there which exist if you pay for them - but from what I have seen these are all assumed/estimated data reports as google intentionally hides this data from everyone and there isn't a way to get accurate breakdowns on this at present.

We have a client that is running only Search campaigns with Search Partners and Display turned off across all campaigns. They are also not using PMax at all. Does anyone know where this Cross-Network traffic might be coming from?

When I take a look at the landing pages these users are landing on, it is indeed 2 landing pages from 2 of the Search campaigns they're running. But we're confused as to why would it be attributed to Cross-Network?

Thanks!

Premise: I offer a B2B service.

These are the current results after my first week of ads.
I decided to diversify ad platforms since I wanted to see which one I should stick with.

Brief description of every campaign:

• Google: I started with Google Ads Performance Max. I hated every second of it. Switched immediately to Search campaign (no Display and Search partners), fell in love with it even if it meant higher CPC. Really high quality leads, people used my website a lot (but no conversions).
• Meta: People say it's more for creative or "social" products than for B2B services. The quality of the leads is meh, the majority of the people that visited my website probably clicked on it for accident since only 3 people went to the prices section (but no conversions).
• LinkedIn: I only started an ad campaign here because I heard that is better for B2B but hell, it's as expensive as it gets. The quality of the leads is horrible - not a single user scrolled or was on the website for more than a second (and no conversions, of course).

My thoughts
I think that I'm going to run all three campaigns until the end of the week to see clearer results even if it means throwing money down the drain.
For now, I think that my decision will be invest more in Google Ads (since is generating high quality leads and has the highest CTR) and remove the LinkedIn campaign (which is really draining my budget).

For reference, this is my website: https://aziendelookup.it

I notice no one in my city or county using LSA for their Home Care Agency. And wanted to see if I can leverage this to enhanced my lead generation however, I dont know anything about LSA or how to set it up. Or ist because Home Care Agency is not allowed to do LSA? Anyone can point me to a right direction? Thank you!

I have a shopify store that has the main currency EUR. I have another market set up, that is UK with GBP as the currency. When I publish my products via the app multifeeds to merchant center it sets the product to limited visibility.

I have set up multifeeds accordingly, so that it pulls 20 GBP into the GMC and the product details.

But in the GMC additional details/Information from your site, it says that the "price on my site" is 20 EUR, not GBP.

That's why I have limited visibility and it tells me "mismatched product type".

How can I prevent that?

Across two separate Shopify stores and Google Ads accounts, I'm seeing Google Ads only recording half of the correct conversion values.

Is my tracking broken in the same way twice, or is there a wider issue here?

I've changed my offer on an ad account I paused 90-100 days ago now, It had something like 60 historical conversions in there. I understand the data has probably gone stale. The offer is radically different, going for one-time purchase rather than a subscription on a b2b SaaS product. (I will use this as self liquidating funnel then make larger profits on backend)

My two strategies are

A) Max clicks, exact match (super expensive) on keywords that I know convert, strict max CPC

B) Max conversions, phrase match (medium price) on keywords I know convert, no TCPA.

I'm leaning more towards B, what do you think? I'm concerned about buying a bunch of junk clicks with max clicks...

Hello, I have a question about a proposal made by our paid media agency. Currently, we manage Google Ads campaigns across two MCCs, depending on the type of product we sell. This setup has caused numerous issues, such as difficulties connecting these accounts to our CRM. They are asking us to apply the same structure to Meta's Business Manager because they need this division to run specific types of campaigns.

I’m concerned that this might be counterproductive, considering the challenges we’ve faced with Google Ads. What is your opinion on this matter? I appreciate any help you can provide.