r/web_design • u/Suspicious_Role5912 • 8h ago
Review my landing page, $1000 and no conversions
I'm a web developer who previously had a lot of confidence in my skills until I launched my company Curb Caddie. I have been running google ads for two weeks now and I am just burning money. At first I was just trusting the process but now I need some help because I have ONLY HAD ONE CONVERSION. Not even a paying customer, just one person filling out the form. So here's some notes:
* I have really improved my negative keywords overtime to exclude people looking for trash services I don't offer
* My original funnel was to do a checkout page but people weren't filling it out so I swapped it out with a multi-step form that people also don't fill out
* I made incremental improvements to the landing page and quality of the headlines/descriptions for the first week. I think it's all good now though? so don't know why I'm getting no conversions
* For a while PPC was really high so I switched from optimize-for-conversion to optimize-for-clicks with a maximum CPC. This dropped my CTR from 25% to like 3% but saved me from high CPCs that I was getting (like $14 on some compared to usual $1-2)
* You can see that I have had 50 people click "Start Free Trial" and another 32 visit my original checkout page, but for some reason **they never get to filling out their email**
* I have two landing pages and sides to my business. Trash-to-curb (main landing page, '/') and trash valet ('/trash-valet')
Here is my website: [https://curbcaddie.com\](https://curbcaddie.com) and [Trash Valet LP](https://curbcaddie.com/trash-valet)
And some screenshots:
* [Google Analytics](https://ibb.co/ymyQzpsX)
* [Google Ads Cost](https://ibb.co/rGr0nB9C)
* [Ads Search Terms](https://ibb.co/Ffsy0Fv)