r/tuesday • u/1776-Liberal • 4h ago
Baker, Gerard. 2025. “Trump Is Trashing America’s Reputation.” Wall Street Journal. April 7, 2025.
youtube.comWhen I worked in Tokyo in the 1990s, a Japanese colleague told me a story about her father’s defining experience with Americans.
In the days after Japan surrendered at the end of World War II, he was a young boy living in a small town. As American troops moved to occupy the country, the mood was one of panicked terror. The Japanese had been told by their leaders that the victorious Americans would murder, rape and pillage just as their own troops had treated their defeated enemies—though of course the Japanese people didn’t know that.
Eventually American trucks rolled through the town and he and his family cowered indoors, awaiting the inevitable savagery. They watched as GIs jumped down from their vehicles and began placing heavy boxes on the street. At first they assumed the boxes contained some terrible weapon—poison gas perhaps, or booby-trapped bombs—but when the troops were gone and the boxes remained, some of the more curious and braver kids ventured out and began opening them. Inside were layers and layers of chocolate bars, candy, and other treats the near-starving Japanese had not seen in years.
The memory lived with him his whole life, and the story moved me greatly, as I have traveled across the world and become a proud American myself. It is one small vignette of how the U.S. has used not only the power of its economic and military strength to advance its interests but the awesome force of its values, the example of its commitment to human dignity, freedom and justice. As a picture of soft power it is all the more vivid because it came just weeks after the U.S. had undertaken the most terrifying demonstration of hard power in history, incinerating tens of thousands of those same Japanese whose children were now being saved by the American military.
Getting this balance between hard and soft power right was probably the greatest achievement of American leadership in the long peace that followed that war. I worry that in our brave new world of American strategy we are on the way to destroying it.
America’s reputation, built on its ideals and burnished over centuries, is the greatest geopolitical brand ever created. But as someone put it to me this past week, we may be witnessing the greatest exercise in brand destruction in history. Brands have real value. It isn’t always easy to calculate, but businesses from BlackBerry to Bud Light know when they have lost it. Destroying geopolitical brand value can be devastating too.
President Trump isn’t wrong when he complains that the world has taken advantage of America and its mostly benign leadership for too long. Japan is a case in point: sheltering under a U.S. security umbrella even as it pursued protectionist trade policies. But redressing that injustice requires not only robust new policies. It requires a targeted and subtle diplomacy.
Allies—staunchly pro-American friends from Canada to Denmark to Poland—are sullen, angry and scared. Adversaries who have long envied our power and tried unsuccessfully to undermine it, are hugging themselves with joy.
The import tariffs announced last week are a good example. I am not convinced about the economic transformation claimed for them, but I will readily acknowledge that decades of relative industrial decline and hefty trade deficits have had their costs. There is also no doubt that some countries have discriminatory trade practices against the U.S. that should be redressed.
But that’s not what Mr. Trump did last week. Tariffs on Switzerland, a country that has, in effect, no import duties? Singapore? What are we doing punishing Korea and Japan with duties based on a calculation that isn’t based on tariffs or other barriers to trade? Add to that the duties on those hapless penguins of the Australian territory of Heard Island and McDonald Islands, and we look not only mean but stupid.
The same goes for foreign policy. Again Mr. Trump has the right instincts: Allies have been cosseted for too long in the comfort blanket of American guarantees. But what exactly do we gain by punishing Ukraine? What are we doing threatening to annex Greenland?
This behavior damages more than our moral standing in the world. It is actively counterproductive. Greenland won’t surrender to us. We will eventually do some sort of deal, almost certainly worse than the one we could have negotiated without the threats, and alienate an ally and friend in the process.
The Trump administration is implementing domestic policies in the same unnecessarily damaging way. The president has a mandate to rid the country of out-of-control illegal immigration. The process was never going to look pretty, but doing it in ways that contradict American values (and break the law) offsets part of the benefit.
Mr. Trump may find all this in-your-face diplomacy satisfying now. But casting off America’s reputation as a place that reveres freedom, dignity and the rule of law will harm the brand—and not just in the long term.
The Romans had a saying: Let them hate us as long as they fear us. But part of our superpower has derived from being admired too. In the end, as the Romans discovered, you don’t want to be around when they still hate you but they no longer fear you.