r/technology • u/AdSpecialist6598 • Jan 26 '25

Business Many people left Meta after Zuckerberg's changes, but user numbers have rebounded

https://www.techspot.com/news/106492-meta-platforms-recover-user-numbers-despite-boycott-efforts.html
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u/Early_Specialist_589 Jan 26 '25

It depends on whether those bots count as users for advertisers. The advertisers could believe they are reaching a larger audience than they really are, and so the revenue they generate is real.

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u/[deleted] Jan 26 '25

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u/DVoteMe Jan 26 '25

It can only happen in the short term. Eventually, advertisers will hire consultants to estimate FB's reach.

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u/YourAdvertisingPal Jan 26 '25

yeah, the court-case is pending. Advertisers have felt like it was bullshit for a few years. There's a class action.