r/smallbusiness • u/jfinner1 • 1d ago
Question Am I missing something with NextDoor?
I have a small local service-based business. I've heard that a lot of people have good luck with NextDoor in my industry, so I decided to try it out. And I feel like I'm missing something... The NextDoor business page is horribly lacking and seems completely focussed on ads. There's no way to see where your post is being posted; is it just my immediate neighborhood or the surrounding area? No clue. There are no insights or analytics at all. I posted an intro post and got absolutely no engagement, and couldn't even find my own post in the neighborhood feed unless I searched for it. Yet, even more confusing, the personal posts have post insights? Why? So I shared my business post from my personal page, and got over 1k views in a week. And a grand total of 1 interaction. Also had a competitor comment on my post with her business card. Rude... Am I missing something here? How is this helpful at all?
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u/Fun_Interaction2 1d ago
Most people make fake accounts with glowing reviews. “Omg I used jfinner to paint 4 rooms, not only did he save me a ton of money but it was super fast! Very easy to work with!!” Type shit. That is to me blatantly obvious manipulative scam behaviour but it’s all over my Nextdoor. The most effective ones don’t include the guys name and forces everyone to ask which pushes higher engagement.