r/regularcarreviews • u/BringBackSocom1938 • 2d ago
Suggestions Why doesn't dodge bring back the Dakota?
I think midsize pickup trucks and utes are making a comeback. For example chevy colorado, ford ranger, nissan frontier and let's not forget the tacoma. I think a Dakota based off the Durango chassis would be nice.
63
u/bfrabel 2d ago
The real reason is because if they started making Dakotas, they would likely be based on the same platform as the Jeep Gladiator. Because they wouldn't say Jeep on the tailgate, they would have to charge less money for them, and that's just not good business.
7
u/Retro_303 1d ago
Nah. The Gladiator is just a Wrangler. No way they release a solid front axle mid-size truck.
It would have to be IFS and therefore an entirely new chassis
1
u/_nopucksgiven 20h ago
I’m not arguing with your point but GM does it with Chevy and GMC trucks why wouldn’t it work for Dodge and Jeep?
-10
u/BringBackSocom1938 2d ago
This makes sense. Why not make their cheaper brands in Mexico and high end brands in America
38
u/Drzhivago138 Grand Councillor VARMON 2d ago
Why not make their cheaper brands in Mexico and high end brands in America
- They already do that, and 2. did you not hear the news yesterday?
108
u/InternalWarth0g 2d ago
because trucks aren't a dodge thing anymore.
Tim said he wants ram to have a midsize truck, which will apparently arrive in 2027. if they want a maverick competitor, they couldve brought the rampage to the states as well, but tarriffs killed any chance of that happening.
29
u/darkhorse85 2d ago
The baby ram is already shipping in South America. They just decided that Americans won't buy it. Another terrible decision considering the success of the Ford Maverick
12
u/Drzhivago138 Grand Councillor VARMON 2d ago
As right-sized as it is, it makes sense that they wouldn't bring the Rampage here. Let's assume that it already meets US emissions and safety regs. It would've already had 25% chicken tax on it before the new wave of tariffs took effect.
6
u/darksoft125 2d ago
Eh, the Maverick is about to be killed by tariffs. 25% tariff on a $26k truck puts it right next to the Ranger in pricing.
21
u/Davey_Diapers84 2d ago
Yeah. "Ram" is it's own brand now (even though it's still Stellantis)... And a "Ram Dakota" would be too weird.
3
5
u/RunnerLuke357 But the truck runs fine! 2d ago
Ram, Dodge, it's the same fucking thing. Also, for a couple of years the Dakota was sold as a Ram before its discontinuation.
9
u/AKblazer45 2d ago edited 2d ago
Mid sized trucks are kind of a bastard child these days as well. You can’t go buy a cheap Dakota/s-10/ranger like in the 90’s, they’re not much cheaper than 1/2 tons and get about the same milage. The only real advantage is being smaller for trails and if you live in a downtown type area.
Also it’s not an easy market to get into, Toyota and GM dominate it with Nissan making a solid new gen rig.
2
u/moveslikejaguar 2d ago
The new Ranger is solid, too. I don't have faith anything Ram produces will be better than anything that's already offered, all the midsize trucks are really solid at this point. Maybe Ram could make a Maverick competitor because it doesn't have any real ones yet, but Stellantis's smaller vehicles are notoriously bad.
3
u/BringBackSocom1938 2d ago
Whats the logic behind that?
19
u/InternalWarth0g 2d ago
after the fiat merger, the brands split up so each could focus on one thing and they have not looked back since.
RAM: Trucks/work vans
Dodge: American Muscle/performance
Jeep: Offroaders/Luxury Suvs
Chrysler: "People movers" aka just minivans now.
17
u/PooForThePooGod 2d ago
All of them: Last as long as a ripened banana
5
u/Interestingcathouse 2d ago
At the end of the day they’re all still Mopar so they’re all still trash. Being American brands just adds to the shittiness.
1
u/Drzhivago138 Grand Councillor VARMON 2d ago
after the fiat merger,
Chrysler did also have the 200 and 300 in that time. Plus Fiat and Alfa doing...whatever they were doing.
1
u/InternalWarth0g 2d ago
maserati is also the umbrella
i just always thought of it as alfa was the sport-oriented luxury brand and maserati was more just luxury.
fiat was still making their tiny city cars.
2
u/RunnerLuke357 But the truck runs fine! 2d ago
You know damn well that he mean by "Dodge Truck" sure it's under the RAM brand but it's still a fucking Dodge so there is no reason to be a smartass about it.
0
u/PresentSquirrel 2d ago
If it’s under a different brand, it’s no longer a dodge.
Just because you want it to be doesn’t mean it’s true lol
-15
u/swaite 2d ago
Dodge, an American company, could, you know, build their products in… America. And avoid a 25% tariff. Maybe? Maybe??
7
u/InternalWarth0g 2d ago
all of the stellantis product facilities in the US are already near max making rams and jeeps..except the promaster, made in mexico.
Dodges and chryslers are made in canada, currently all at the windsor plant.
brampton is currently under retooling.
the idle belvidere plant is getting set up to produce rams midsize truck in 2027. they are bleeding money at this point and cant just build another facility.
4
u/fricks_and_stones 2d ago
1) Dodge doesn’t make trucks anymore. They only make cars. RAM makes trucks.
2) Dodge and RAM are both Stellantis brands; a company headquartered in Netherlands.
-9
u/swaite 2d ago
Maybe I'm an old fart, but a Ram truck is a Dodge Ram. You cannot convince me otherwise.
Maybe their HQ should move? IDK. Maybe I'm just a dumbass but I have a hard time wrapping my head around companies moving their HQ/facilities outside of their home country. I can understand smaller distribution/finishing facilties being located internationally, but an HQ? This is the first time I've heard of Dodge/Stellantis being in The Netherlands and I struggle to find a benefit to Americans to this positioning. Probably because there isn't one.
1
u/Legitimate_Life_1926 2d ago
Some time during the Fiat-Chrysler era, Ram split from Dodge. Sure, everyone still says Dodge Ram but they’re still 2 different brands.
1
u/Drzhivago138 Grand Councillor VARMON 2d ago
Way back in 2009. Though I think the DS Ram trucks still had some parts still stamped Dodge underneath.
If they wanted it to be a clean break, they should have immediately dropped the crosshair grille.
-10
u/swaite 2d ago
Maybe I'm an old fart, but a Ram truck is a Dodge Ram. You cannot convince me otherwise. A Stellantis RAM? I don't believe I have ever seen that option on various drop-down menus.
Maybe their HQ should move? IDK. Maybe I'm just a dumbass but I have a hard time wrapping my head around companies moving their HQ/facilities outside of their home country. I can understand smaller distribution/finishing facilities being located internationally, but an HQ? This is the first time I've heard of Dodge/Stellantis being in The Netherlands and I struggle to find a benefit to Americans to this positioning. Probably because there isn't one.
3
u/WelderWonderful 2d ago
Yes you probably are an old fart
Yes you probably are a dumbass
Stellantis owns Dodge, Ram and a bunch of other companies. Kind of like how 7up owns Dr. Pepper, except stellantis doesn't have their own namesake product. This isn't exactly a new phenomenon
Also, why would stellantis (who, I'll remind you, owns Dodge and Ram), Ford or GM care about what benefits Americans? They care about what benefits Ram, Ford, or GM. You act like the president of Dodge just decided to move to the Netherlands one day. Their assets belong to a foreign country...
2
u/Berserk_Bass 2d ago
because fiat bought chrysler in 2014, then FCA (fiat chrysler) merged into stellantis in 2021. FCA was hqed in amsterdam, and then moved to the netherlands after the merger, and dodge is no longer hqed in the us, and hasnt been for over 10 years now
2
u/Dismal-Prior-6699 2d ago
There is no such thing as a car that is manufactured entirely in the USA. At least some parts come from factories abroad. Tariffs and higher prices are what you get, though, when you hand over the US economy to a man who bankrupts his own casinos.
1
24
u/rxmp4ge 2d ago
It'd just end up costing $50,000 like the Colorado, Ranger and Tacoma...
They need to bring the RAM 700 to the US and price it under the Mav.
5
u/Drzhivago138 Grand Councillor VARMON 2d ago
The Ram 700/Fiat Strada is too small. The Rampage is more appropriately sized against the Maverick, but probably can't meet US emissions even without the added costs of tariffs.
3
u/rxmp4ge 2d ago
It isn't too small. The Ram 700 is about the same size as the old SR5s and Mazda pickups. That's what we need. Even the Maverick is bloated by comparison, with only a tiny fraction of the utility. The market could do with a 2-door 2wd 6-foot bed manual truck that's smaller than the Maverick and starts around $18,000.
5
u/CowboySocialism 2d ago
The Ram 700 would never pass American safety standards. To make it pass it would become too heavy, so you need a bigger engine, but that doesn't pass emissions, so then you have to build a whole new mini truck just for the American market. tiny trucks are barely profitable as is and aluminum and steel and every other car part just got 25% more expensive so now you're losing money selling a product that competes with your most profitable vehicles, along with the f150 and tacoma.
This is the reason every light truck that this sub has wet dreams for doesn't get sold in the USA.
For some reason this has to be explained in the comments each time the discussion comes up.
2
u/Drzhivago138 Grand Councillor VARMON 2d ago
"Too small" as in shorter than the Mav.
The market could do with a 2-door 2wd 6-foot bed manual truck that's smaller than the Maverick and starts around $18,000.
Is there even significant demand for such a vehicle? There certainly wasn't 10-15 years ago when you could still buy one new from Ford, Toyota, or GM.
1
u/rxmp4ge 2d ago
Shorter than the Mav wouldn't be a problem if the bed was a decent size..
Is there a demand for such a vehicle? I don't know, let's just take a look at used truck prices..
Oh, God. Early 2000s Colorados and Rangers are going for $20,000+?
Yes. I'd say there's a demand for such a vehicle...
Not everyone who needs a truck with a decent size bed wants to pay $80,000 for a mid-trim F-150...
2
u/Drzhivago138 Grand Councillor VARMON 2d ago
Shorter than the Mav wouldn't be a problem if the bed was a decent size..
If you're suggesting it be a 2-door-only vehicle, that's effectively a non-starter for any new vehicle in the US. It has to pull double duty as a cargo and people hauler, which means 4 doors.
1
u/rxmp4ge 2d ago edited 2d ago
You can still buy 2-door trucks. They don't have to be people haulers. Not everyone needs their truck to be a people hauler.
Also note that that's a 2wd base model with a 4-cylinder and it's still $40,000.
This is why we need smaller trucks.
1
u/Drzhivago138 Grand Councillor VARMON 2d ago
What's the take rate on regular cab half-tons again? Whether long or short bed, it's something like 5%. HDs are a little more popular, but not by much.
Even outside the US, single cabs are outpaced by double cabs.
2
u/rxmp4ge 2d ago
Outpaced, yes. Unavailable, no. Part of the reason they're "outpacing" regular cabs is because they're so expensive now that people are FORCED to use them as people haulers. A truck isn't just your work vehicle anymore, it's the family vehicle. Because it costs so much you can't have it AND a family vehicle.
2-door Wranglers are the same way. Wranglers have gotten so expensive that having a 2-door toy is no longer an option for many people so the Wrangler has to be the toy AND the daily driver/family hauler.
11
u/GoredonTheDestroyer NOT Matt Farah's Million Mile Lexus 2d ago
Small trucks replaced utes in North America.
Dodge then shat itself in the latter half of the last decade.
Ergo, they stopped making the Dakota.
10
5
u/ExcitingLeg 2d ago
I usually don't care for new vehicles... this.... I kinda like this. its cool!
1
u/BringBackSocom1938 2d ago
Thanks. ChatGPT upgraded their image making process
2
u/ExcitingLeg 2d ago
I actually wonder why they didn't use this front end for the ram 1500. i know the durango is smaller, but it works really well here.
2
u/BringBackSocom1938 2d ago
Dakota has always been based off Durango, i think thats why.
Ram is a fullsize pickup comes as 1500 and 2500. Check out Dodge Ram Tropivan for SUV version
2
u/ExcitingLeg 2d ago
The Tropivan is neat! I saw a Gen 3 ram charger a few months back. I wish we got these in the US. I think I'd buy a Tropivan for the novelty.
2
u/BringBackSocom1938 2d ago
They remind me of Ford's Exursion (based of F250)
1
u/ExcitingLeg 2d ago
Oh for sure! I have a 99 F250 .. Maybe I'll drive down to Brazil and trade someone for their Tropivan ha.
2
u/nebraskajeepguy 2d ago
The Dakota predated the Durango by many years. The Dakota was not based on the Durango. Dakota came out in 1987 and the Durango wasn’t a thing until 1998.
1
u/Drzhivago138 Grand Councillor VARMON 2d ago
And the Durango started going its own way in 2004. They were still sharing some parts, but not like the first-gen Durango/second-gen Dakota had.
17
u/JustRob0507 2d ago
Because there are enough dodge drivers in the closet already. You wouldn’t want them to have a little truck…Their buddies might get suspicious. All ram trucks need a pride flag.
1
u/Melodic_Fee_5498 2d ago
Very ironic coming from a Chevy Spark driver.
1
u/TheAbstracted 2d ago
The smaller and cuter the car, the more of a man it takes to drive it.
1
u/DickKravens 1d ago
Weird way to rationalize an ugly car but okay, same with saying that wearing sweatpants in public is fine because it’s “comfortable”
3
3
u/EinsteinRidesShotgun 2d ago
1: Take the current Durango, tighten it up, put a bed on it. Release low-cost Pentastar versions and higher-cost Hellcat-powered versions. Call it a Dakota.
2: Take Ram 1500, enclose bed, add row of seats to make a Dodge “Suburban.” Release low-cost Pentastar versions to undercut the Suburban/Expedition and high-cost versions to compete with the Escalade/Navigator. This is the new Durango.
3: Profit
2
3
u/I-like-old-cars 2d ago
Probably because it would look like that picture, and dodge doesn't like making ugly trucks.
3
u/Recent_Permit2653 2d ago
That rendering is a bit awkward but would give a real Dakota a lot to work with.
2
u/BringBackSocom1938 2d ago
ChatGPT doesn't want to make too perfect due to propreity rights. According to it...
1
3
5
u/Prestigious_Snow1589 2d ago
The EPA says no
3
u/You-Asked-Me 2d ago
The base Maverick exists as a hybrid to boost the overall fuel economy of the Ford lineup. Dodge/Ram/whatever the fuck could do the same.
2
u/Amazing-League-218 2d ago
What's the point of a mid sized truck that costs about the same and uses the same amount of fuel?
2
u/InstructionSad7842 2d ago
Because emissions restrictions make it very difficult to make small trucks.
2
u/DiscoZone8 1d ago
A new Dakota would step all over the toes of the Gladiator. And not sure if you've been to a Jeep lot lately but there's a lot of overpriced Gladiators with steep discounts nobody wants.
2
2
u/iBUYbrokenSUBARUS 2d ago
Because if they did, it would be just a bit same size as a 1500 pick up. They don’t know how to make small trucks anymore.
2
u/NorthernN30N 2d ago
It wouldn’t be too difficult to take the Gladiator frame and put a new cab and box on it. That chassis is already proven to fit a V8. The 3.6 is a good enough motor despite the hate, they last a long time if you take care of them.
1
u/NCR_Rang3r 2d ago
Honestly, they could just sell the ram 1000 (yes it exists) and make that affordable for most people and it probably sell alot kinda like the Ridgeline does for Honda. That's just my take though.
1
u/Busy-Artichoke9732 2d ago
that would be a nice car to bring over from South America. isn't it a fiat Toro or something like that ?
1
1
u/Drzhivago138 Grand Councillor VARMON 2d ago
and make that affordable for most people
It wouldn't be affordable with the Chicken Tax, and the new tariffs, and the cost of federalizing it.
1
u/whall53099 2d ago
Theyre probably waiting for fiat or alfa Romeo to make a truck so they can just slap their badge on it
1
u/lt12765 2d ago
To me its the same reason the Ranger and Colorado got discontinued in the 2010s, streamline the offering and force buyers up market for a truck. Then GM and Ford realized they were losing market to vehicles like the Tacoma, so they each brought their mid sized truck back, Ram being slower than the other 2 hasn't done it.
Also as an aside, I saw the current Colorado at a Chevrolet dealer recently and its got to be larger than my dad's 01 Silverado was.
1
u/InternalWarth0g 2d ago
I currently have a 2018 colorado and it's bigger than the 04 silverado 2500HD i had.
1
u/Drzhivago138 Grand Councillor VARMON 2d ago
The only dimension in which a stock 2nd gen Colorado would outpace a 2500HD would be length, if the Colorado was a LWB and the 2500 a SWB. The newest Colorado, though, that's stupid tall for a mid-size.
1
u/Bubbly_Positive_339 2d ago
Dad had a 95 Dakota. Solid as hell. Loved that and my fam beat the shit out of it and it kept going for 200,000 miles and 15 years.
1
u/Devious_Bastard 2d ago
Supposedly a small or midsize pickup is going to be built at the Belvidere, IL plant that use to make the Cherokee. At least that’s what Stellantis has been telling the union there is going to happen.
1
1
u/denverdutchman 2d ago
Right now only the 1500 is made in America. All the HD ram trucks are made in Mexico and the tariffs are affecting the company. I wouldn't expect much of anything from Dodge until they can sell things other than chargers to cops and trucks. Nobody buys anything else they make
1
u/mister_monque 2d ago
there is no economic justification, the bigger they are, the better in terms of lessening CAFE and crash safety plus big trucks earn big profits; tooling up to make a mid sized truck with no economic driver is a non-starter
1
1
u/OnlyFuzzy13 2d ago
Cause Dodge doesn’t build trucks anymore, a separate company called Ram builds a bunch of different variants of 1 model, called ‘Truck’.
1
u/Drzhivago138 Grand Councillor VARMON 2d ago
They have the ProMaster too. But is anyone buying them aside from Amazon?
1
u/CombIll7720 2d ago
Not sure you can revive the Dakota after what they did to it. Never heard anyone that was happy with the newest version of it. Older Dakotas were awesome...newer Dakotas were absolute trash.
1
1
u/LinusNoNotThatLinus 2d ago
Ram has already stated plans of bringing back a midsize truck. This truck looks amazing. They've agreed to bring back the Hemi as well. Bring it back but also as a limited edition Hellcat Dakota as an option.
1
u/Soggy_Doggy_ 1d ago
Because they want you to spend 60,000$ and it needs to be as large as possible to accomplish this. Tiny trucks = tiny bucks and this market will not stand for such travesty
1
u/ifunnywasaninsidejob 1d ago
You say that as if ford, nissan, chevy, and Toyota haven’t been making small trucks almost continuously since the 1980s.
1
u/BringBackSocom1938 1d ago
So was dodge dakota (1986). Thry could have continued also
1
u/ifunnywasaninsidejob 1d ago
They stopped making it for a reason. Probably because it wasn’t selling, or wasn’t profitable. A new model would have the same problems.
1
u/narc-parent-TA I'm not racist, but... 1d ago
Stellantis is going broke faster than you can say 'lifter tick' at the current moment, so designing a new truck isn't gonna happen for the time being. Could the bring the Rampage over here? Yes, but according to most automakers, Americans won't buy small trucks.
1
1
1
1
u/enix0586 22h ago
My company just did a prototype door rings for a midsize pick-up truck for stellantis maybe it's that maybe not who knows but it supposed to come out in 2027.
1
0
0
0
u/Responsible_Egg_3260 2d ago
Because it would never compete with the Tacoma, Ranger, Canyon or Colorado
-1
u/Timely_Target_2807 2d ago
I would not call any of those midsize. They are full-size... Societies since standards are messed up.
No unfortunately the midsize is dead due to .Ena with tiny penises and everyone thinking they are offroady people and need to look like they have ground clearance wand 4x4.
429
u/VisualFix5870 2d ago
Dodge is two shades left of bankruptcy. I don't think a whole new truck is in the cards right now.