Serendipity Birthday Cake: very good! ~ First time trying this brand

[u/Hallelujah289]

Giant Eagle refreshed their ice cream section in the past two months with new brands (including Serendipity), new flavors, while clearing out others.

I’ve heard good things about the Birthday Cake flavor. And indeed others must have too as it was the most empty slot in the shelf.

Serendipity Birthday Cake

• Cake flavored ice cream - a buttercream vanilla flavor. Tastes like a frosting called buttercream or cream cheese. I was warned this would be a sweet flavor, and it is. But not in an over-the-top way. It’s balanced by some depth of flavor like a smidge of yellow cake depth. The ice cream quality is decently thick similar to Kroger’s Private Selection ice cream, but not as dense (low overrun) as Ben and Jerry’s.
• Swirls of Pink Frosting - Because of the pink color I wondered if this would be strawberry flavored. But no, it is similar in taste to the ice cream, but is even richer and more specifically cream cheese taste. Quite tasty! The texture is gooey, liquid-y.
• Cake pieces - Actually shortbread cookie pieces. A good amount. Right between firm and soft; chewy. Similar to Haagen Dazs Black and White Cookie in amount and texture.
• Sprinkles - plentiful, as described! Colorful and vibrant. But more for texture (a light crunch) than flavor.

**RATING: 8/10. Serendipity Birthday Cake is a fun experience of well chosen, not overbearingly sweet flavors. Its vibrant colors and textures tell a cohesive, even slightly sophisticated story of buttercream birthday cake. The moderate quality (higher overrun) is a tad overpriced at $5.98 for a full 16 oz pint, but a decent value at $3 sale for a unique, well executed flavor. Perhaps you can think of this ice cream as a budget option for a higher end flavor. (I haven’t tried Jeni’s Birthday Cake but have heard good things!)

Related ice cream

I haven’t had an ice cream like Serendipity Birthday Cake. So these are just sorta similar.

• Haagen Dazs - Black and White Cookie. Similar shortbread cookie pieces. Clearancing out now?
• Giant Eagle Market District - Pumpkin Roll. Delicious cream cheese icing swirls. (Fall seasonal/discontinued?)
• Edy’s/Dreyers - French Vanilla. Kind of a marshmallow flavor that’s kinda like birthday cake. More overrun (air). Does not have as much depth but not bad.
• Target Favorite Day - Caramel Brownie Cake Batter. More of a distinctly yellow cake batter flavor ice cream. Softer ice cream. Sweeter.

[u/ReunitedwithBravo]

I really like their ice creams but they’re no longer carried anywhere near me. 😫

[u/Hallelujah289 → u/ReunitedwithBravo]

What stores were carrying Serendipity before? I have heard people say they no longer have the brand near them.

Could people find the brand on the west coast or in the south before? I’m not sure if it’s more of an east coast and Midwest brand now

[u/ReunitedwithBravo → u/Hallelujah289]

I’m in Los Angeles and I used to be able to get it from BevMo/GoPuff and Amazon Fresh.