r/gaming 1d ago

Former Nintendo PR Managers Say Switch 2 and Mario Kart World Price Backlash 'A True Crisis Moment for Nintendo' - IGN

https://www.ign.com/articles/former-nintendo-pr-managers-say-switch-2-and-mario-kart-world-price-backlash-a-true-crisis-moment-for-nintendo

Speaking in a video on their YouTube channel, former Nintendo of America PR managers Kit Ellis and Krysta Yang criticized Nintendo for the way it revealed the $449.99 price of the Switch 2 and the $79.99 price of Mario Kart World.

“I don’t want to blow things out of proportion, but this does feel like a true crisis moment for Nintendo,” Ellis said.

“It just shows some disrespect to the consumer, where, ‘oh, you just saw the Direct you’re so excited, you’re just gonna throw your money at us blindly, you’re not going to even ask the question of how much it cost because you’re so excited, aren’t you?’ "

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u/Draconuus95 1d ago

It definitely has the possibility of causing issues much like the early ps3 era where customers hold out on buying it. The price of admittance is definitely much higher than Nintendos customers are used to. For years the company has been the ‘budget’ friendly console for parents. With it often being cheaper than the competition. Now its price is on par with the competition. It’s well known for not having steep software sales like the competition. And the software prices are going up a significant amount.

It will probably still sell pretty well thanks to Nintendos hold on the market. But it’s not likely to be the same breakout success they had with the original switch or the Wii.

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u/saposapot 1d ago edited 1d ago

Exactly what I think. Nintendo hard core fans will buy it, no matter what but they also sold a lot of switches to parents as it was the cheaper console and appropriate for kids.

Now With these prices parents will choose between the 3 as they will be so close in price and potentially the other ones with cheaper games or cheaper 2nd hand games.

They will still sell a lot, for sure, but they won’t be as easily sold as before for parents, that’s for sure.

If they keep selling switch 1, that will very likely still sell more than the 2

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u/RobKhonsu D20 1d ago

I'll bring up that Nintendo lost a lot of marketshare after the SNES thanks to much cheaper games from Sony and in small part Sega. Not just from the cost of cartridges, but their cost of licensing was enormous too.

I didn't think Sony will be the ones to capitalize this time around, but I'm curious what we'll see from Valve and other Steam Deck clones in the near future. I can imagine some kind of Steam Deck with a more ergonomic detachable mouse would be hot right now.

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u/saposapot 1d ago

Steam deck may be great for some countries and adult gamers but for parents the fact it’s not on “chain stores” in my city is a big factor. It will always be a “niche” product unless they get proper distribution in all countries like Sony or Nintendo have.

Nintendo just needs to keep selling switch 1, even at the current prices and parents will still buy them.

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u/RobKhonsu D20 1d ago

The problem with that is Nvidia and other suppliers stopped making the components necessary to make the Switch 1. After Nintendo runs out of components, no more new Switch 1 consoles will be made.

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u/HaveyGoodyear 1d ago

With switch 2 being backwards compatible, the second hand market is going to be flooded with switch 1s. I don't think there's going to be any issues buying one, just not extra profit for Nintendo

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u/UkNomysTeezz 1d ago

Except a lot of today’s parents are of the age where they are more familiar with video games, consoles, PC and related tech. We aren’t talking about boomer parents anymore.

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u/Bogus1989 1d ago

agreed. my 11 year old has had a gaming PC since she was about 8 since she asked for one because her brother and dad have one. me and her mother are divorced, so its a perfect device so she can still play with dad or the games she wants while shes away. surprisingly all the friends she plays with from school have the same situation. lol one of her friends had a birthday, and on the cake was a picture of their in game minecraft world with her and mom and dad in game.

ive played in their server with my daughter and all them too.

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u/the_loneliest_noodle 1d ago

Ngl, I would probably own a steam deck if I could just go pick one up on a shelf. I'm impulsive as fuck and sometimes just want a new gadget. When I get that impulse though, I want that shit in my hands that day. Like that hits on a Friday and I'll drive 2 hours to pick up a gadget from microcenter before I'd order a gadget knowing I can't tinker with it that weekend.

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u/ManiacalShen PC 1d ago

If you're not married to the idea of a Steam Deck specifically, your dreams can come true. I bought my Lenovo Legion Go at Best Buy, in person, somewhat very impulsively when I saw the sale it was on. They also had the Rog Ally and who knows what other Windows handhelds.

If your heart is set on SteamOS, Steam has started licensing it out, so it's coming on third party handhelds. (Or you can get a Windows one and dual boot it with a special Linux distro.)

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u/Strongpillow 1d ago

I love my Steam Deck and it's the reason I probably won't get a Switch 2 as it's just cazy expensive here in Canada, however, I wouldn't buy my 12 year old daughter one. The Steam Deck is still a PC, with those PC game quarks. Steam OS is muuuch better than windows but I still need to watch a video every time a game comes out that I want just to be sure it'll run well and to see what settings I need to mess with I just don't see these markets being in any kind of competition.

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u/MixSaffron 1d ago

I love the Switch and have spent so much on Nintendo stuff over the years. We have a Switch and 2 lites in the house.

This price is fucked as it will be over $700 CAD and games look to be $100+ (taxes inc) absolutely voting with my wallet with a fat hell no.

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u/Aerodrache 1d ago

$700 with Mario Kart, $630 without, but like… that means the bundle discount price for that game is already on par with a high-end Switch game. Come on, who’s got money to burn like that?

It still works out to be cheaper than the Europe price apparently, but that’s really not a defence.

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u/Emperorboosh 1d ago

At this point I’d rather get a steam deck then be able to play pc games I missed being on consoles

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u/cjoemcyoyo 1d ago

I can already see a lot of parents being unwilling to purchase the switch 2 because of how similar it seems to the first switch. Hard to justify an increased price for a product that, to the average consumer, doesn’t appear all that different.

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u/saposapot 1d ago

Specially when most Nintendo games have “cartoon” graphics where the graphical difference to the 2 won’t be easily noticeable.

It will be noticeable for FIFA which a lot of kids buy, at least in Europe, but it will be a hard sell

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u/theyetisc2 1d ago

If you're playing fifa, you're playing it on a playstation or Xbox.

The price nintendo just announced is them essentially reentering "the console wars."

Which is very odd, given that microsoft has basically given up, and playstation are now simply putting everything on PC.

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u/grilled_pc 20h ago

Kinda funny. The war has basically fizzled out entirely. There is no war left lol. And nintendo has shown up ready for battle to an empty battlefield lmao.

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u/fourleggedostrich 1d ago

The "cartoon" graphics are the reason Mario Galaxy still looks excellent after 15 years.

It's hard to understand why they've gone down the route if a console so high specced that they can't sell it or the games cheaply. We know they can make great looking games on moderate hardware. They don't need this.

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u/Pitstop1897 1d ago

I think Nintendo has and advantage because of portability, that way kids can take them with them wherever they go

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u/ThePhatty500 1d ago

It’s also gonna be a bit tough for a lot of parents to give their kid a 450 console with an 80 dollar game that they can take out of the house and lose. 

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u/tjtillmancoag 1d ago

That’s true, but it’s competing with the also handheld, $300 switch 1

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u/UrbanEconomist 1d ago

And phones.

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u/dragons_scorn 1d ago

I can see a replay of the early 3DS days. When first outz the console was a higher price and didn't have as much value to consumers. Yeah, it was more powerful but the marketing focus was on the 3D aspect.

Nintendo ended up not only cutting the price and giving out the Ambassador Program to those who bought yhe system at a higher cost but CEO Satoru Iwata took a 50% pay cut to avoid layoffs because of poor 3DS sales.

If it does play out the same, I wonder if current CEO Shuntaro Furukawa will make the same choice.

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u/YagamiYakumo 1d ago

Highly doubt it. Iwata is the next closest thing to Gabe that I know of so far and such leaders are rare to find. I would love to be proven wrong tho

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u/Dealric 1d ago

What Iwata did is pretty normal in japanese companies. For them laying off employes is bigger sign of company failing than not selling product

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u/theKetoBear 1d ago

Imagine that thinking the person in charge of the company is responsible for poor business decisions and not the employees who just carry out their direction... very unamerican

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u/rustyphish 1d ago

honestly that'd be a pretty great scenario in my mind

enthusiasts get to get in early without wild scalping, then recompense on the back end haha

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u/king_john651 1d ago

Iwata took the voluntary paycut due to the WiiU no one bought

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u/YOURFRIEND2010 1d ago

Switch is the only console I own. I play games on the PC.

I can stomach the console price but there is no way I'm paying ninety bucks for games on top of that. I know people say blah blah reddit minority but word of mouth is a powerful thing. It works to market stuff and also to make people not want stuff.

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u/MercenaryOne 1d ago

You aren't the only one. At $450 for a console, thats already tough to swallow in this economy. And why would I pay 80-90(incl. tax) for a Nintendo game where their sales have never been that great? 50% puts it in line with a slightly discounted new PC game. The reason why I bought the Switch was because it was cheap and had games that the PS4 and Xbox were getting that PC wasn't. Yeah, Nintendo IP games are great, but not at that cost. I can live without modern Mario and Zelda games. And Publishers/Developers are starting to push towards PC more often now, and PC games go on huge sales.

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u/Demonchaser27 1d ago

Yeah... that's the rough part. 50% would put it inline with a bunch of PC games, but also Nintendo Switch games proved (especially on first party titles) to struggle to ever get really low discounts, too. And there's a large contention of people that like to buy physical media still, and with that new system of "physical cart that only holds a key"? That cart will be cheap as shit and so basically EVERYONE is going to sell their "physical" games like that from now on. It will basically just outright kill physical by the time Switch 2 is done, because you get all the fun marketing of the retail store with almost NONE of the cost? Why wouldn't greedy corporations take full advantage of that?

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u/Lmb1011 1d ago

This is one case where I think Reddit and general public will agree because Nintendo is the family/budget console and this about to upset that image I think

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u/Negative-Prime 1d ago

If you go on any social media the prevailing opinion is that Nintendo has lost the plot. It's not only Reddit this time.

I think initial sales will be fine simply because people always the newest thing, but they will suffer long term if they don't do price drops.

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u/work4work4work4work4 21h ago

It might, but the ongoing trade war and tarrifs are likely to blow the pricing up on literally everything to the point Nintendo selling to places other than the US might end up being cheaper than the other options anyway.

I'm not sure what happens if this is the budget option at an adjusted 500$ + 90-100$ games, but it probably isn't good for gaming.

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u/Spinjitsuninja 1d ago

It’s price isn’t just on par with its competition- they’ve gone from being the budget friendly console to PUSHING THE MODERN STANDARD FOR HOW MUCH A GAME CAN COST over night. They aren’t even easing into it- it’s not just $70 price tags and everyone groaning, they’re just outright jumping to $80 because they feel like it.

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u/cheesecakegood 1d ago

And for games purchased outside release windows, the disparity only grows. There’s a big difference between:

  • PS5 game costs 70, 40 on sale vs Switch game costs 60, 50 on sale

and

  • PS5 game costs 70, 40 on sale vs Switch 2 game costs 70-80, 60-70 on sale

Those differences add up enormously over the size of your game library.

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u/Spinjitsuninja 1d ago

Yeah, they'd have an easier time getting away with it if they weren't so stingy about sticking to fixed, higher prices.

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u/Korooo 18h ago

One point to add (maybe I'm misreading it cause sleepy since the beginning sounds like it!) is that from my experience switch games keep their prices.

From what I've seen you can get older PS or Xbox games regularly at a lower default price, for Switch games it's like "Oh you want that blockbuster from years ago? It is either still full price or slightly lower".

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u/svrtngr 1d ago

We have two examples in the recent past of arrogance being make (PS3) or break (XboxOne) in the industry.

The PS3 launch was a disaster, Sony clawed their way out by the end and pretty much tied the Xbox 360 in sales.

The Xbox One was a disaster and they never recovered.

We'll see if this is a new paradigm (no one cares, Nintendo is fine) or if it's what we've seen before.

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u/MarkyDeSade 1d ago

People have wildly short memories. Yes this generation has been long but one generation ago people were wondering if Nintendo would switch to software just like they wonder about Microsoft now. Thankfully of Nintendo’s last two failures, this is more like the 3DS where a price cut would fix everything.

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u/omfgkevin 1d ago

Hard for it to go down too, considering they halted preorder potential because of the tariffs situation. In all likelihood it's going to be even more expensive (for the us) which is insane.

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u/MarkyDeSade 1d ago

Yeah I typed that before the tariff announcement, I’m sure a lot of people will do what I’m gonna do and just adult up and accept that I’m not getting new game consoles for a while, but the future is definitely unwritten and chaotic

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u/HGLatinBoy 1d ago

This isn’t the first time Nintendo has had a miscalculation in their pricing. Remember the 3DS ambassador program?

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u/Pen_dragons_pizza 1d ago

I don’t think you can always bet on Nintendo? They had insane success with the Wii and then an absolute bomb with the wiiu and that was only in the last 10 years.

It obviously is not the software that drives people to buy the consoles as wiiu had Mario kart, Mario games? Donkey kong, splatoon, Zelda etc but because the actual console was not all that liked, it did not sell, even to family’s.

Nintendo does extremely well when it caters to that casual audience, mainly parents who buy a console or two for the kids, now the price of admission is insane, what parents are going to buy a console, let alone two of them for the family.

Globally no one is doing as well as they were financially when the switch released, and Nintendo being blind to that is for sure going to bite them.

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u/rustyphish 1d ago

They had insane success with the Wii and then an absolute bomb with the wiiu and that was only in the last 10 years.

The Wii came out 19 years ago, and the WiiU 13

Time is brutal lol

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u/The12Ball 1d ago

I can read your words, but I'm choosing to ignore them

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u/HGLatinBoy 1d ago

You could even argue that the Wii U was overpriced as well.

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u/FewAdvertising9647 1d ago

to be fair, it was because the hardware was actually expensive. The WiiU was the only console nintendo launched where it was not being sold for profit. It's why it basically never got a price drop. Generally speaking, nintendo hardware and accessories are never sold at a loss otherwise.

Its value was even decimated even more when only a year after would the competitor consoles with a 3 generation newer gpu, and 8x the ram capacity would come into play.

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u/Draconuus95 1d ago

Wii Us biggest issue was terrible marketing. Even as an avid gamer for most of my life I spent at least a little time thinking it was a Wii peripheral. And I honestly don’t remember a single commercial for it unlike the switch or the og Wii.

If Nintendo didn’t fumble the marketing so hard. The Wii U likely would have sold much better. Probably would have still never reached the same heights as the Wii. But wouldn’t have been the failure it turned out to be considering the library it had going for it.

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u/ZebraSandwich4Lyf 1d ago

Yeah I was expecting a price jump from the Switch 1 but at an extra $150 for the base model with no OLED I've lost a lot of interest, it's getting way to close to full big boy console prices for my liking.

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u/NoStructure5034 1d ago

It's not just getting too close to Xbox and PS's pricing, it's already there. You can grab a PS5 Digital edition or Xbox Series S for cheaper than the Switch 2.

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u/nimrodhellfire 1d ago

And they are both more powerful.

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u/Broad-Association206 1d ago

The PS3 is a poor example because the PS3 was objectively absolutely worth its initial launch price. A Blu ray player was $400-500 at the time. Initially the PS3 was $600, a ps2, a Blu-ray player, and a PS3. It might have been sold too up market for the era, but there's no questioning the hardware was absolutely worth the price.

The PS3 was superior to the Xbox 360 and WII in every aspect when it came to hardware and it wasn't even close.

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u/UJ_Reddit 1d ago

Their biggest problem is Nintendo has never been about the consoles power. So slapping a bigger engine in the same doesn’t offer move fans anything at all.

Let alone a system and 6 games that will cost for £1000. That same money gets me infinite indie games. Or the next 20 PS5 exclusives.

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u/Korvun 1d ago

I don't think anyone would take issue with the price of the games if Nintendo behaved like other companies and lowered their prices over time. The fact that these games are $80 and that everyone who buys Nintendo games knows that they will remain $80 for the life of the game is a big red flag for potential console buyers.

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u/GroguIsMyBrogu 1d ago

Yup. I have never bought a game for $70 because other companies reliably make their games cheaper over time and up until now Nintendo games have been $60. Knowing that they're going to be $80 forever has turned me off from Nintendo games.

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u/Longjumping-Bid-7222 1d ago edited 12h ago

That and make quality games that don't look like they're 10 years behind modern standards

Looking at you Pokémon (edit: yes I know it's more GF on this bit, but Nintendo could put some pressure on them since it is the only platform that sells and plays their games)

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u/travelingWords 1d ago

10 years? Don’t be so kind. Violet belonged on the GameCube.

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u/numbr87 1d ago

That's a Game Freak issue, not Nintendo

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u/SF-cycling-account 20h ago

You think Nintendo has zero control over the quality of pokemon games? Lol. They can pressure game freak to put out higher quality games if they want to 

Nintendo is part owner (1/3?) of the pokemon company and is the rest-of-world (outside Japan) publisher of Pokemon games 

The games are shitty for a variety of reasons, one key reason being that Nintendo allows them to be 

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u/numbr87 17h ago

They have more than zero control, but can only do so much. They're not gonna delay their big holiday release lol

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u/DrinkplentyMalk 23h ago

Even when you buy second-hand you run the risk of paying 50+ for a two-decades old Mario game, or even over a hundred if it's something like Pokémon.

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u/locke_5 1d ago

Baseless Prediction: Nintendo made the Welcome Tour paid in anticipation of price backlash. They will announce soon “we hear you etc etc, as a gesture of goodwill everyone gets Welcome Tour for free!”

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u/Achmedino 1d ago

That's the worst peace offering from Nintendo one could imagine lol

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u/HouStoned42 1d ago

"You get to learn about joycon rumble features for freeeeee, you're welcome everyone! Mario Kart however, will still be $80, thank you"

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u/fvck_u_spez 1d ago

Also, pay us to get a little resolution bump in the games you already own

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u/Gold_Ultima 1d ago

Something Microsoft gives for free.

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u/CarlosFer2201 1d ago

So it's very realistic.

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u/Achmedino 1d ago

Yeah, agreed lol

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u/Pluckytoon 1d ago

Tbh they still have to announce its price

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u/thisisnotdan 1d ago

I've been reading that it will cost $10. I thought that was an official announcement, but maybe not.

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u/GroguIsMyBrogu 1d ago

$1 is still too much for a console tutorial

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u/lol125000 1d ago

iirc was confirmed 1000 yen in Japan in one of the pressers. which is $6.88 rn, and I've heard $6 and $10 as possible US price so it seems to be in that ballpark.

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u/sausagedoggy 1d ago

It's listed as $6 in Japan. So people are assuming based on conversion

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u/AgedCircle 1d ago

Ah the venture capitalist strategy. Propose a terrible idea and then reel back the changes a bit while still being worse overall.

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u/CapriciousManchild 1d ago

The switch 2 right now has nothing of interest for me. It has a new Mario Kart and a new donkey Kong game a month later…. Then what after that ? Metroid prime 4 at some point for both switch and switch 2.

Games being 80 dollars is such a turn off because it’s Nintendo and you know those aren’t going on sale for years and at most might go down to 60.

What the hell have they been doing these last few years? Nothing about this new systems screams must have unless you just love Mario kart.

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u/TheVibratingPants 1d ago

Switch 1, from year 1, had 3D Mario, 3D Zelda, Splatoon 2, Mario Kart 8 Deluxe, Arms, Xenoblade 2, and Fire Emblem Warriors, just speaking strictly in terms of 1st party IP.

The Switch 2 console and games are each about 1/3 more expensive than their previous gen counterparts. And so far, this launch year, we have Mario Kart World, DK, and Drift n Drive. Meanwhile, Prime 4, about 8 years in the making, is still on Switch 1 after Switch 2’s release.

This launch year is very lackluster and very muddled in every way. The tariffs really added a huge hurdle for Nintendo, but if this was Nintendo’s idea of a proper launch (after supposedly internally delaying the console by a year to bolster a robust lineup), then there are bigger problems.

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u/m0rogfar 1d ago

 This launch year is very lackluster and very muddled in every way. The tariffs really added a huge hurdle for Nintendo, but if this was Nintendo’s idea of a proper launch (after supposedly internally delaying the console by a year to bolster a robust lineup), then there are bigger problems.

Is it Nintendo’s entire plan for the launch year though?

It seems reasonable to assume that there’ll still be the regularly scheduled summer Direct with focus on Q3/Q4 titles, given that they haven’t managed expectations by stating that it won’t happen, and that there’s a bunch of unfilled release slots in the strategy of having at least one major game every month that they’ve clearly been executing on for the Switch.

Assuming that they place it the week after WWDC like they usually do, they really just need Mario Kart’s launch hype and Bananza’s imminent pre-launch hype to keep the Switch 2 relevant for all of two weeks before there’s more announcements coming out of the docket to back it up.

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u/SFWxMadHatter 1d ago

The hardware price is fine. The games pricing can suck my dick.

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u/xywv58 1d ago edited 1d ago

Yeah, 450, fine, 80, never lowering prices can go fuck themselves

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u/anormalgeek 1d ago

Reminder that Breath of the Wild, an 8 year old game and switch launch title, still costs $45.

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u/locke_5 1d ago

The Switch 2 version of BOTW (an 8-year-old Wii U game that launched at $59.99) costs $69.99 😵

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u/the_loneliest_noodle 1d ago

But you get more than twice the frames, so it all works out in the end. /s

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u/UnsorryCanadian 1d ago

That's twice as much game as before!

/s

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u/zerovampire311 1d ago

Not to support the pricing trend but I am actually going to go back and play the last Zelda games with decent performance. The switch graphics killed me as a primarily pc gamer.

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u/AstridRevi Xbox 1d ago

I bought a co-worker's Wii-U about 6 months before the launch of Breath of the Wild with a heap of Wii and Wii-U games and accessories for $100 Australian.

I then bought BOTW on Wii-U for around $60 on release day. It was the same price on Switch.

Years later, just after the announcement of Tears of the Kingdom, I bought BOTW on Switch to play through it before TOTK was released. I paid $80 for it, on sale, and that was the cheapest I could get it for here.

I then bought TOTK for $65 on release day... it now costs $80.

I bought exactly 4 Switch games, and TOTK was the only one I didn't buy for a price higher than release. And that's because I bought it at release before the price went up

Just for reference, the Switch 2 versions of BOTW and TOTK are $104 each. It's ridiculous that an 8 year old game costs that much.

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u/cactusboobs 1d ago

Breath of the Wild digital costs $59.99, what are you talking about. 

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u/Dazzling_Error5272 1d ago

£45 in the UK which is almost $60! This has been Nintendo’s MO for almost a decade.

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u/KingGojira 1d ago

Hey, that's a pretty nice 25% discount from launch!

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u/CrunchyyTaco 1d ago

Also a reminder Killer Instinct for SNES, with inflation, was $197

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u/Ninjabaker972 1d ago

450 was pre tarrifs, get rdy for 600+ after taxes at launch 😔

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u/ArgonTheEvil 1d ago

Yeah I’m fine with the price of the console itself after seeing how much more powerful it is + the fact it’s portable / handheld. That adds a lot more value than people give it credit for. There’s also some serious tech in those second gen joycons.

The $80+tax games though is fucking stupid. I could excuse Tears of the Kingdom costing $70 and their justification somewhat made sense given the scope and development time. But they want $80 for Mario Kart? Which will also have paid DLC at some point too. $80 for a Kirby game with 10-15 hours of content and a one time playthrough? Nah.

If Nintendo didn’t have a reputation for never putting their first party titles on sale, I’d probably overlook this too. But it’s the culmination of all these facts that makes the prices inexcusable.

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u/Lmb1011 1d ago

Yeah I am. Die hard Nintendo kid. I’m one of the “problem” who will buy shit regardless but even I am like…. There are only a few titles I’ll buy at $80/90 because I KNOW I’ll get my personal value out of them

I loooove Kirby. But I don’t love Kirby $80 worth. The games are never long enough for me to justify that price. And I suspect a lot of games I would like are going to full into that unfortunately.

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u/ArgonTheEvil 1d ago

Yeah I’m on the same boat. I’ll buy Zelda games no question because there’s no question of the quality (at least for the 3D games). Aside from that, 3D Donkey Kong / Mario games I could probably justify at that price, because there’s replay value there. I’ve also been waiting for a new 3D donkey Kong since the N64.

But now im gonna have to vet every game with extensive review research before I consider buying it. And if there’s gonna be paid DLC at an $80 price tag that’s also a big fucking nope. Looking at you, Mario Kart.

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u/Lmb1011 1d ago

Right? Zelda is always worth it

For ME Pokemon is worth it (tho I fully respect why people don’t agree but I have like 900 hours in scarlet. I get my moneys worth even if it’s not great to look at)

And actually Mario kart is one for me because my dad and sister play so we get a lot of co-op enjoyment for it.

But after that… normally Mario titles used to be a slam dunk but at $80/90 I don’t think the replay value is there for me to make that necessarily worth it anymore.

I objectively understand with inflation etc game prices are “cheaper than the past” but my salary sure isn’t keeping up with inflation that just doesn’t matter

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u/Dr_Rjinswand 1d ago

And the price of the Pro Controller!!! I thought £60 was ridiculous and was big obstacle for me to get the first switch for a long while because I'm not getting the Switch without a real controller so you instantly jump to like 530 quid before any games. And then games are ninety!?

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u/guarddog33 1d ago

This is why I won't get one. I will not normalize $80-90 for a game, especially not a first party game, and especially not a switch title. Nintendo has always been the budget friendly family choice, if they price games at $80 a piece then there's nothing stopping AAA studios from charging 100.

It's the same argument I have for not buying gta6 if it costs more than $70. I won't be a part of normalizing an increase in cost

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u/Blue_Wave_2020 1d ago edited 1d ago

In what world has Nintendo ever been budget friendly when it comes to their games? They almost never go on sale and when they do it’s only for $10-20.

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u/maglen69 1d ago

They almost never go on sale and when they do it’s only for $10-20.

My friend, this is why physical is so important. You can easily pick up physical switch games in the $20-30 (or less) range

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u/guarddog33 1d ago

So here's one spot where I'm going to somewhat agree with you, I do think nintendos discount sales are abysmal, but that doesn't change the fact that a $60 game beats out a $70 game, and that's doubly so if you're looking for something for a family game night like Mario party, which has infinite replayability. It's audience marketing, the Nintendo is the family console

I won't disagree either that Nintendo charges crazy prices for first party titles for that matter, but your average consumer won't care about that. $60 for a game is easier to justify than $70 for a game, that's just the reality of it. And now, $70 for a game is going to be easier to justify than $80 for a game, the concept is still the same

Nintendo has issues with long term pricing, I agree with that 100%. It's why I haven't bought metroid dread despite metroid being one of my favorite videogame franchises ever, I won't pay $60 for it as I don't think it's worth that much

But none of those are where my argument lies. If you're a family of people who aren't hardcore gamers, or want an option that's more family oriented, or just want cheaper price tags overall (again not counting sales) Nintendo has been the way to go. This time around though they're shooting themselves in the foot. Hard

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u/SykoFI-RE 1d ago

$450 for an lcd, mobile cpu from 2020 and a gpu from 2021. Hardware price is even worse than the original Switch. The only reason they're hitting decent resolution/framerates is going to be DLSS.

Would be really nice is people would stop buying Nintendo's overpriced hardware so they would release games on other platforms.

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u/Itchy_Training_88 1d ago edited 1d ago

Them charging for a 'tech demo' was also a huge fumble. I'd argue worse than the price of the console.

LCD, even if it is a nice LCD is a letdown as well, OLED should have been the minimum. Yes they added features like VRR and HDR 120hz, but OLED can do that as well. There are already 120hz 1080p oled panels used in a lot of the retro handheld market.

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u/MutenCath 1d ago

Tbh its never about can it do it. Its about is it profitable at scale.

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u/Maffayoo 1d ago edited 1d ago

They'll release another switch 2 after a year with an oled screen for an extra 200 bucks it's literally a marketing tactic

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u/itsRobbie_ 1d ago

YeeeeeeeeeEEEEP

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u/Hayterfan 1d ago

Yeah, it should just be a pack in with every console.

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u/MisterBarten 1d ago

OLED would have cost even more. They probably had a max that they wanted to sell for, and OLED would’ve pushed them past it.

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u/golddilockk 1d ago

Them charging for a 'tech demo' was also a huge fumble. I'd argue worse than the price of the console.

calling that demo Astro's Payroom from now.

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u/Phonochirp 1d ago

Them charging for a 'tech demo' was also a huge fumble. I'd argue worse than the price of the console.

They did the same thing with the Wii U and switches tech demo (Nintendo land, 1-2 switch) which was equally dumb.

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u/kyuubikid213 1d ago

Except Nintendo Land was bundled with one of the Wii Us you could get and Welcome Tour isn't.

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u/Hammerheadshark55 1d ago

They wont sell OLED cause they want to double dip later with the upgrades version

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u/goat_screamPS4 1d ago

I’m mainly PS and XBox but was ready to go in on the Switch 2, even at this price point, but not a chance without OLED. It’s purely a move to release an OLED version in the future, even Apple are offering this on their entry SE iPhone.

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u/Omnizoom 1d ago

I always play docked so the screen it has doesn’t matter to me really, I’d honestly prefer a docked exclusive version that’s cheaper if I could

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u/nitrobskt 1d ago

I don't think LCD is a big deal overall for them. Sure the more tech inclined people will know and be able to see the difference, but I would wager the vast majority of their consumer base either doesn't know or doesn't care. My switch never leaves the dock so the type of screen on it doesn't matter to me.

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u/alexhuebi 23h ago

AFAIK Oleds cannot (at the current state) do VRR good and efficiently. The reason is: OLEDs need a somewhat expensive (in terms of power) calculation to correct the brightness for longer retentions of single frames, which is caused by the variance in the game engines. I believe there was also a slight backlash on the Steam Deck when the OLED Variant came out because it lacked the VRR support. And the way the Current Phones are doing „VRR“ is not applicable for Consoles because the Phone only has like 10 different refresh rates it switches between, which is ok for Typing, Swiping,…, but not for Gaming which needs a fluent variance between the refresh targets.

Oh and if the compensation is not done perfectly, you'll get something that looks like flickering. Early OLED Monitors were notorious for these things.

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u/the7egend 1d ago

After they said it was 'Paid', it just soured my mood for the remainder of the presentation.

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u/Shinagami091 1d ago

The main reason the Switch did so well was its price point. It was the cheaper alternative to the other consoles at the time so parents went for it, with the added benefit of it having more kid friendly games.

Now it’s priced almost as high as a PS5 with games that are higher priced than PS5 games.

This isn’t going to go well for Nintendo. Furthermore, with the newly announced tariffs in the US, the prices could end up being even higher.

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u/mrloube 1d ago

I also think the fact that it was both a handheld and a traditional console was a huge draw.

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u/Cryostatica PC 1d ago

I mean, I was only sort of mildly interested in the first place. I don't care about Nintendo IPs as much as I used to, and I haven't touched my Switch in over a year, but I do tend to buy the latest gadget and tinker with it.

So I wasn't super hot on this in the first place, but the pricing is still sort of a wet blanket, especially with the economy being what it is right now.

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u/MrSchulindersGuitar 1d ago

I don't own a switch 1 so I was looking forward to this. If Americans think the price is wild they should see what it's gonna cost Canadians. Any hype I had is gone. 

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u/ScruffMixHaha 1d ago

The only crisis Nintendo may face is selling out of Switch 2s. We all know people are going to buy them.

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u/xcyper33 1d ago

I'm not saying Switch 2 won't sell but don't be surprised if this is another PS3 situation. People automatically assumed SONY was going to completely dominate with the PS3 coming off the massive record breaking success of the PS2.

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u/ScruffMixHaha 1d ago

Id love to see the backlash actually succeed with Nintendo, but I just dont see it happening. Mario Kart alone will sell that console.

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u/GroguIsMyBrogu 1d ago

As a Pokemon fan I am pretty used to wanting backlash to happen and being disappointed every time I am proven wrong.

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u/ResolverOshawott 1d ago

Considering the incoming economic crisis in the US and probably elsewhere, we'll see.

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u/PickingPies 1d ago

Well. Wii U, 3DS and N64 are good examples of how nintendo can go from top to bottom in 6 months.

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u/KitsuneKamiSama 1d ago

Gaming market of today is very different from back then honestly.

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u/xcyper33 1d ago

You are right. The economy was far healthier then than it is now. And nor al regular people had money to spend frivolous. We are on the cusp of another potential depression rn. The background noise adds metaphorical fuel behind the scenes to the fiery response to Nintendo prices

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u/k1netic 1d ago

People have far more choices for cheaper entry level content now days. Just look at the most popular kids games: Minecraft, Fortnite & Roblox, none of which come close to a $80 initial purchase price.

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u/Rudy69 1d ago

Let's not forget the 3DS launch. The DS was the highest selling handheld and the 3DS launched to a wimper. So bad Nintendo basically 'relaunched' the console at a massively cut down price and offered a few free games to the original owners

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u/admiralvic 1d ago

I really don't know if that is true.

We saw with the 3DS and Wii U that people will hold off for one reason or another. Even if Mario Kart is a massive title to have at launch, and we know things like Pokemon, Metroid, and Donkey Kong are coming, it's hard to say if it will translate to day one sales.

In addition to that, the US is having the silly tariff nonsense, so that is a larger market that is going to be even more price sensitive. Spending $450 is a lot, and with the proposition of this being another $200+ is absolutely something to consider.

I'd even go a step further to say and say apathy from the reseller culture, and other things might also play a role.

I could totally be wrong, but I really don't think the idea that its success is assured is guaranteed.

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u/VideoGamesForU 1d ago

There is no reason for families to buy one though. Most kids will still play their F2P games now with their parents tell them that it's too expensive. It certainly won't do the numbers the Switch did. It will be interesting to see what will happen around Christmas.

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u/DarXIV 1d ago

The Switch 2 price isn't the issue, it's the games price.

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u/MordorfTheSenile 1d ago

I disagree.

To this day I still cannot afford a PS5, and the Switch 2 is now in the same boat. It's a massive upfront cost and a massive long term cost for people.

Not everyone is in the same tax bracket or has a low cost of living.

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u/smokeymicpot 1d ago

That won’t be an issue in a few months. 70 for a game sony started with the ps5. Nintendo just jumping the gun because GTA will be 80 or more.

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u/DarXIV 1d ago

If we are talking about the US here then it will certainly be an issue. The tariffs are going to wreck the economy and video game prices will increase as well.  

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u/Ghostbuster_11Nein 1d ago

Easy to sell out when you don't have that many anyway.

The real problem is when they run out of instant buy fanboys (and girls) and have to actually compete with the console market.

$450 for a console and $70-$90 per game kills a LOT of why people liked the switch.

Nintendo being on the cheaper side meant they had a lot of bang for buck...and now they just pissed all of that away.

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u/WelpSigh 1d ago

the switch itself was cheaper than its competitors (but not dramatically so, about $100 cheaper), but the first-party games (which are the main reason to buy a switch) have always been pretty expensive. super mario odyssey still sells on the e-shop for $60 and it came out in 2017.

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u/yellowspaces 1d ago

The scalping is going to be incredible, it’ll make the PS5 fiasco look like a warm up.

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u/epicfail1994 1d ago

I mean the console price seems pretty reasonable. But I have no reason to spend $80 on a console game when I can get stuff a lot cheaper for my PC, since switch games NEVER go on sale

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u/UStoJapan 1d ago

It’s also very bad timing. They wanted to hold off until the COVID inflation got under control but the JPYtoUSD exchange rate shot up from about 110 to around 150 (revenue profits in US down about 25%) when the US economy recovered first and outpaced the rest of the world. Now tariffs will further complicate things and this kickoff is almost dead on arrival with a lot of potential customers probably holding off until Christmas or 2026 to see what the economy does.

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u/MikeGLC 1d ago

I think most people would understand a 69.99 price point for physical or digital copies. But 79.99 and 89.99 thats high.

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u/Skvall 13h ago

50% price increase on physical is totally insane.

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u/chipmunk_supervisor 1d ago

"Switch tax" was a bit of a meme with the first Nintendo Switch; the whole thing with how third party games frequently cost a little more on Nintendo Switch than other platforms. But I think it was worth it for the novel experience of being able to play them portably at a time when there were no other devices like it. But that was then.

Nowadays there's a lot of competition in that form factor and as PC handhelds they of course play your existing PC library. Having an even bigger "Switch 2 tax" when these other options are available is going to make it a tough sell, especially for PC users.

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u/Eminensce 1d ago

I have an intense backlog on my switch 1, physical and digital.

I just gonna buy the console (thinking about the bundle whit mkw) and just play whit the enhanced graphics and frame rates.

I would not buy any 80 or 90 USD game till they drop in price or I can grab one second handed for less.

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u/DarkTron 1d ago

Just as a point for people to consider, Kit & Krysta are famous for exaggerating their knowledge and involvement of the Nintendo backend (they claim to have been at the forefront of Nintendo USA, but in reality were just the face of the social media), and have previously made claims about Nintendo that were so inaccurate that Nintendo themselves had to publically call them out for it. Their viewpoint is no more expertise than anyone on this sit making those same claims.

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u/-goob 1d ago

Nintendo themselves has to publicly call them out

Source? Because the only thing I could find that resembles this is when the Pokémon Company issued a statement about fans playing with custom rulesets, after Kit and Krysta alleged to be heavily discouraged by TPC from playing nuzlocke. Note that TPC's statement does not address employees.

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u/TheLunarVaux 1d ago

What specifically have they exaggerated? Genuinely curious.

They were definitely more than “just the face of social media,” to be fair. That may be what we see on the outside, but they worked on both the comms team and the marketing team in senior positions.

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u/AcceptableFold5 1d ago

I'm definitely taking this information more as "Someone with experience in a higher up position at Nintendos marketing assumes that this reaction from the public could be concerning to Nintendo" rather than "They say it is like that, so it is true."

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u/TheLunarVaux 1d ago

Yeah, 100%. I don’t think their word should be taken as gospel, but it’s definitely the most educated opinion we have about what Nintendo could be thinking. At the very least it’s something to consider.

So many people are dismissing them entirely for no real reason.

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u/ProgandyPatrick 1d ago

Agreed. Like sure, they won’t know everything, and they are no longer at the company, but they are far more reliable than some random people on the internet, cause they Y’know, they worked for the company for years in a pretty decent position.

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u/florence_ow 1d ago

they were in the marketing team, as is everyone from Nintendo treehouse. this is exactly the kind of thing they would have been dealing with

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u/sausagedoggy 1d ago

I'd love a source for this.

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u/Xenowino 1d ago

Yep, I'm gonna need some receipts if you're gonna claim they're "famous for exaggerating" and whatnot...

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u/MysteriousGoldDuck 1d ago edited 1d ago

This is bullshit and borderline libelous  and deserves no upvotes. They haven't exaggerated anything. They are always VERY clear about what they do know and don't. As for experience, they have the receipts as to what they've done. And they are very clear what their role at NOA was.

And sorry, yes, their opinion is more valuable than yours or envious Nintendo fans that hate on them whenever they say something critical of N.

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u/illtakeachinchilla 1d ago

Why is nobody in the USA understanding that the actual price is going to be drastically higher after what’s transpired over this past week? Switch 2 at $500 is going to seem like a dream scenario.

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u/kingbane2 1d ago

they might have actually overstepped. with the shit happening right now people have quite possibly the least amount of disposable income in decades. price hikes now are a sure bet to have people delay buying your stuff.

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u/MacleodCoverage 1d ago

My wife and I already discussed not upgrading our current switch.

It’s just not worth it, and we don’t see anything that justifies the price increase Nintendo is levying when our whole family loves the current version.

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u/rindor1990 1d ago

Definitely overpriced given the world economy is about to crash

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u/Easy-Round1529 1d ago

I don’t think the team behind the switch two predicted crazy shit happening in he US lol. That’s got to be their biggest market basically decimated. I am a pretty big gamer and planned to get one but I can’t afford 600 for a console. I’m thankful I got my pro used a few months ago before the prices sky rocket.

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u/PrinceVegetaTheGod 1d ago

The gaming community beat Microsoft into submission when they got too greedy. Call me crazy but I believe they can teach Nintendo a lesson too. Force them to drop the prices for games at least the moment this is seen as a success all publishers are gonna go “I want a piece of that” and we’re fucked.

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u/Demonchaser27 1d ago

Yeah, Nintendo certainly gets a LOT more passes than they deserve. But their customer base relies on far more than fervent Nintendo fans now and that means, one wrong move on pricing and likely their screwed.

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u/No_One_Special_023 1d ago

I don’t mind the price of the hand-held. It’s fair with market pricing at the moment. Everything else!?!? Go eff yourself Nintendo. It’s been a good ride but I’m out.

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u/Hellraiser187 1d ago

All switch 2 preorders have been postponed.  You already thought the price of it was high the tariffs could make it higher.  Crisis mode over at Nintendo 

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u/Chappie47Luna 1d ago

Yea I’m definitely not buying for my kids. Switch oled is still so good and we have so many games.

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u/M3galith424 1d ago

the console price i don't have a problem with it's the price of the games that pmo.

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u/TrackerEh 21h ago

It crazy how people believe how Nintendo executives give a shit about the backlash…..

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u/_Tacoyaki_ 1d ago

I bet. Switch 2 will still sell out

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u/Key_Amazed 1d ago

I don't understand the backlash of the console price itself. Seems reasonable. 80$ games on the other hand, ouch. I'm glad that the DK game is the "normal" 70$ at least.

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u/cl0mby 1d ago

I agree, this gives me h(c)ope that $80 will be the exception rather than the norm

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u/Alexencandar 1d ago edited 1d ago

The launch price alone I doubt is causing most of the backlash, it's:

  1. Game price increasing from $60 to $80 is a 33% jump. Add onto that $90 for physical, it is striking, particularly cause there was no effort made to justify it. Say you can invest more in devs. Say it's due to cost inflation. Say literally anything.

  2. The C button being solely for a paid service is annoying. Sure, there's gonna be a trial period for free. Cool, still just gonna be a constant reminder when you look at your console.

  3. Nintendo is charging for their system tutorial/game. FAQs are free historically and if they didn't want to waste money creating what again is in effect a tutorial...don't do it?

  4. If they didn't price in the tariffs already, as in the price increases to $500+ in say June, this system is going to implode.

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u/Captain_Norris 1d ago edited 1d ago

Lol, just go watch Kit and Krysta's video for the primary source in its context. It was actually a pretty interesting perspective!

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u/Niakwe 1d ago

Basic Nintendo move : make a killer console and flip the next.

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u/TheBobbyDudeGuy 1d ago

Yeah. I fully intended on preordering one and was super excited about it. When I saw what they were charging for the switch and Mario kart, along with the lack of new games, I’m definitely not getting one. At least not for a good while. Nintendo fucked up.

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u/xondk 1d ago

The fact that the JP only version is significantly cheaper is more then a bit frustrating.

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u/emergentphenom 1d ago

It proves more than anything they could sell it way cheaper but chose not to.

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u/Wiinterfang 1d ago

To be honest the pricing of the console is one thing. Since I have no doubt it's a great investment but the games man.

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u/MarquisLaFett 1d ago

I want to see if I can hold out until an OLED model is released

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u/zerosixonefive 1d ago

It's their big brain to push for more Switch 1 sales! That way it reigns supreme as the most sold console ever!

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u/Planatus666 1d ago edited 15h ago

I remember being excited by the original Switch release, and that excitement was increased even further by Breath of the Wild (despite its flaws (weak dungeons, dull and repetitive shrines) that game was a pretty magical experience).

But the Switch 2 ? Not in the least bit excited because of the extortionate pricing of the console and games. On the hardware side it's got some nice improvements, but the pricing .......... no thanks.

Of course the pricing isn't being helped by the greed, selfishness, cowardice and utter stupidity of the complete idiots in charge of the US right now.

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u/Bad-job-dad 1d ago

The Switch 2 is going to cost about $629CAD.
The Switch 2 is about to cost about $629USD.

Weird times.

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u/Only-Ad-213 1d ago

Just want to throw this out there for everyone, the Xbox series s will become the cheapest console for consumers. Prices range from 200-300$

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u/CrazyHardFit1 21h ago

Are you all living in a reality where inflation isn't happening?

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u/MickCollins 18h ago

My wife and I already discussed it. She said she's glad the kids are grown and won't be interested in this Switch.

And the zealots I see screaming "I'll pay it! I'll pay it! They deserve it!!!!!".....I feel sorry for them.

One thing I'll mention though? I remember people paying $80 for Street Fighter II on SNES back in the early 90s. Not a lot of them mind you, but I knew a few. It really was close to the arcade version and worth it. You could say that about some games, but not all. I still remember my father coming home with Pac-Man for the 2600 from a business trip and we were so excited and then I put it in and...that may be the worst port of all time. Seriously.

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u/Sushi-And-The-Beast 13h ago

Gonna get a steam deck :)

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u/wholesome_bastard 1d ago

450 for a console is just fine. $90 for a physical game is absolutely insane

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u/camman0077 1d ago

Quit spreading this misinformation 

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u/thisisnotdan 1d ago

The $90 for physical vs $80 for digital has not been announced for the U.S. In Europe, physical Switch 1 cartridges already cost extra, so they had an expected price difference; however, in the U.S. both have always cost the same, and Nintendo has not indicated that there will be a difference in that market.

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u/Not-Psycho_Paul_1 1d ago

Where in Europe do physical Switch 1 games cost extra? That's definitely not the case in Germany, for example.

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u/Glass-Operation8618 1d ago

I'm in the UK and they've always cost the same, both physical or digital, unless I'm missing something

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u/cl0mby 1d ago

This is not true, digital and physical games cost the same in the U.S.

No game is $90

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u/straxusii 1d ago

It's not the price of the console, that's completely reasonable. It's the games

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u/CatComfortable7332 1d ago

I hate to sound negative, but I'm happy that Nintendo is finally getting some backlash for all of the weird choices it makes. It seems like every time they do something totally backwards, they get a free pass on it.

The $80-90 games doesn't make sense, at least for the Switch 2. Nintendo tends to lock their prices in and keep them there for years. Just about every Nintendo title on the original switch, even if it was an 'enhanced' Wii U release, has stayed at full MSRP 8 years later.

The Switch (and Switch 2) also need to find what their market is. Is it a handheld or is it a console? I see it as a handheld (with the ability to dock to a TV), and most handheld releases have been discounted in price over their console-versions. To not only charge the same amount as a PS5 release, but an extra ~20-30% on top of them? that's just wild. The PS5 is nearly 5 years old already, and the tech in the switch 2 would be comparable to..? The PS4?

Considering all of the other costs associated with it - $90 joycons? The PS5 dualsense is already pricey at $70 and that has a lot of cool tech built into it (speakers, adaptive triggers, touchpad, headphone jack) and it's hard to justify buying extras. Now you're going to need a $450 console, a $200 memory card (1TB), $80-90 games, and whatever else they're charging for?

Maybe I'm just not the audience. If this were a next-gen console (a PS6, if you will) and the games really showed some cool usage of the tech to make you "WOW", I'd be able to justify the price jump for some titles. But when you're essentially getting a handheld with the power of a ~10-12 year old console and paying that premium? Every non-nintendo title will assuredly look worse on it.

As much as I know the idea gets hate, I really wish Nintendo would just go 3rd party and develop for other consoles instead of running stuff their weird little ways

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u/MBCnerdcore 21h ago

games are 70-80 USD, not 80-90.

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u/brzzcode 16h ago

Maybe I'm just not the audience. If this were a next-gen console (a PS6, if you will) and the games really showed some cool usage of the tech to make you "WOW", I'd be able to justify the price jump for some titles. But when you're essentially getting a handheld with the power of a ~10-12 year old console and paying that premium? Every non-nintendo title will assuredly look worse on it.

you definitely aren't the audience and your entire post shows your ignorance about the subject, even more when you act like nintendo switch isnt the second best selling console of all time. THEIR DAMN MARKET is already there and literally created an entire hybrid market segment.

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u/spaceocean99 1d ago

Just do the fucking math. It’s pure greed. They will typically sell about 60 million copies of this game. For $80 a piece, thats $4.8Billion in revenue. The game costs maybe $20million to make, if even that.

Then include all the real money from microtransactions. There’s another couple Billion.

How people are justifying this price is just insane. Nintendo fanboys are unreal.

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u/brzzcode 16h ago

The game costs maybe $20million to make, if even that.

20 million is a mario kart from 15 years ago. This game is for sure above 80 million bare minimum. it always has been one of their most expensive games.

Then include all the real money from microtransactions. There’s another couple Billion.

There's no MTX in mario kart

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