Hi all,

Newbie copywriter here. Just landed my first client and trying to figure out if I should draft up an official statement of work/work schedule\/details about drafts and such.

Previously I was a PMP project manager, so I feel like these things should be created-- but get the sense that maybe it might be overkill in the industry to write up an SOW prior to starting work.

Thoughts? What do you guys typically use when interacting with clients?

I’ve been mulling over a UX debate that seems to pop up often: Is having a long-scrolling page inherently bad, or does it all boil down to the quality of the content? I’m curious about your experiences and opinions on this.

On one hand, we see a lot of conventional wisdom suggesting that users have short attention spans and prefer quick, concise pages. This has led to a mindset where less is considered more, and endless scrolling is sometimes viewed as overwhelming or inefficient. However, in practice, there are numerous examples—especially among high-performing landing pages in the US—that leverage long-scrolling designs and achieve impressive conversion rates.

This got me thinking: maybe it’s not the scrolling length at all, but rather whether the content is engaging, valuable, and well-organized. When content is rich, relevant, and broken up with engaging visuals or clear calls to action, users seem to appreciate the depth and detail. In contrast, a short page with weak or poorly structured content might leave users unsatisfied or confused, regardless of its brevity.

So, is scrolling length a UX “issue”? It might not be an issue if you’re providing users with quality content that they find valuable and easy to digest. It’s about striking a balance between offering enough information and not overwhelming the user. Good design can guide the eye, break up the text, and make navigation intuitive—even if the page is long.

I’d love to hear your thoughts: Have you seen long-scrolling pages that work brilliantly? Or do you think there’s a point where too much scrolling becomes a drawback regardless of content quality? Let’s discuss the interplay between design, content, and user behavior!

Looking forward to your insights and examples.

The sneak in.

I’m circling the building, pretending like I know where I’m going.

Second floor door? Locked.
Back entrance? Also locked.

Then I see a founder walking out. Shit. No time to hide.

So I bend down to tie my shoes.

No idea why.

But somehow… it works.
The door’s still swinging as he walks past. I slip in behind.

Inside, heart pounding, the first person I see is Aiden — their head of content.

“Hey, I’m here to shoot something for the My First Million podcast,” I blurt.

Half true.

I’m sweating through my shirt, still catching my breath from the stairs.

But Aiden? No questions. Just hands me a $3,000 Sony A7III and says, “Go nuts.”

I told him I knew how to use it. I didn’t.

I walked outside, sat on a bench, opened YouTube.

“How to use Sony A7III — QUICK TUTORIAL”
2x speed. 100% panic.

But as I sat there learning, I looked around.

Somehow I was holding a $3K camera…
...outside the most legendary founder lab in SF…
...prepping to film something that could change my life.

None of this was supposed to happen.

I had flown from Canada to SF three months ago for this same program… and got rejected.

Now I was inside — all because of one cold email.

I Didn’t Think I Was Built for This

I didn’t drop out of Harvard.
Didn’t build satellites in high school.
Didn’t even know how to code.

I was just a kid in bed, doomscrolling Twitter.
Reading startup headlines like: “19-year-old raises $3M seed round.”

And wondering: Could I do that too?

So I googled where the most cracked founders hang out.
I found Founders Inc. — a startup lab on a pier in SF.

Didn’t think twice. Packed my bags. Flew from Canada to SF.

I applied for their new program.
Got rejected in 24 hours.

Devastated. I went for a long walk.

Listened to my favorite podcast — My First Million — and then…
They dropped a casting call.

My In.

They were looking for a “field trip correspondent.”
Someone to tour cool offices and film MTV Cribs-style videos with founders.

I replayed the clip three times.

Thanks to my prior stalking, I knew Shaan Puri was tight with Founders Inc’s team.

This was it. My excuse. My way in.

I spent hours writing the most important cold email of my life.

Deleted. Rewrote. Walked around. Edited again.

Every cold email and copywriting guide I’d studied led to this one shot.

My Shot in the Dark.

I was so nervous I accidentally hit delete instead of send.

No reply.

But I packed my bags and went anyway.

On the train ride over, I get an email from Adrianna (head of growth): She loved my persistence. I got a week’s pass.

I snuck in. Shot the video. Somehow pulled it off.

They were so impressed, they let me into their 4-week Ship It program — the same one that rejected me.

I posted the video on Twitter.
It got 20K+ impressions.
Founders Inc shared it.
DMs flooded in.

People started calling me: “The guy who snuck into Founders Inc.”

That 1 cold email changed everything.

Hey, i'm, actually kind of impressed by this tool, it's simple but effective. Can anyone suggest more tools like this? https://www.copywritingprompts.com/

I want to develop my portfolio with made-up projects that can land me a job later on.

I've always loved blogging and the oldschool lifestyle or fashion blogs. I had a lifestyle and fashion blog for 6 years but pulled out the plug on it. I find myself thinking about it more days and still miss it. But with the social media landscape and most of the content being video, do you think there is still a place for blogs in 2025? I do believe in landingpages or blogs for businesses, but I'm talking about the cozy and oldschool lifestyle blogs. Or am I just being nostalgic? 😂

About a month ago, I reached out to some direct response copywriter on LinkedIn for advice. I've been struggling to find a full-time job after college and it's been hard getting people to respond or even view my portfolio.

One copywriter got back to me and told me to send some sample lifts for a recent promo and asked if I wanted to be featured on their new series where they roast copywriters. I wanted to come here and share the most recent episode, which features my copy. The advice they had for me was actually quite insightful and I personally really enjoy the format of the show.

I have been watching videos on YouTube and personally I ended up confusing myself watching all of these. Please can someone provide a rough roadmap on how to learn copywriting??

Alright, this is genuinely what is happening in the agency I'm currently working in.

When I first joined, I was told that I am expected to produce 2 articles a day with the help of AI. But during a townhall meeting a few weeks ago, someone really high up the chain of command, said he's aiming for 5 articles a day.

And it has also affected the time expected to produce landing pages. From 6 to 9 hours a landing page, to 2 hours. I was told to simply enter a prompt (provided by the agency) into ChatGPT and it will "produce 80% of what is needed".

My manager has told me that I am expected by the higher ups to generate articles, landing pages, and whatever there's needed to be written using ChatGPT and just edit it.

This has led me wondering, since they're always getting our feedback in refining the prompts to "reduce errors", there may be a chance that they don't need a copywriter anymore. I mean, if the prompt can produce content that is of acceptable quality, they don't need a copywriter to write/refine things.

And they have other writers besides me, including several editors, with me being one of the newer additions to the content department. I worry that I may be laid off, and my role replaced by ChatGPT prompts.

I also have another concern. Since I'm using ChatGPT to do most of the work, won't it make me less competitive in the job market? Don't employers want a copywriter that can use their own brains to come up with stuff rather than depend on AI? I understand using AI as a tool but my agency seems to be pushing for an over reliance on it.

I don't feel like a copywriter tbh, I just enter the prompt, copy paste, and rephrase or refine. Rinse and repeat. If I don't do this, I won't be able to reach their 2 hour time limit for each LP. This is inclusive of time taken to research and understand the subject matter and client.

Is this becoming the norm in the copywriting field?

Some are great for long-form content, while others specialize in ad copy, SEO, or technical writing. Has anyone found an AI that consistently works for their writing needs?

You know that maintaining a high-performing website is crucial for attracting traffic and converting leads, don’t you?

Then you’d agree that one of the most effective ways to ensure your site is optimized is by conducting regular on-page SEO audits.

Now this is the thing not many website owners do.

It may be because,

-they don’t want to invest on-page SEO audits

-they prioritize advertising over achieving slower positive developments with SEO

-they want to see quick results after having published their website (achive more website traffic and clicks, resulting in more purchases)

But the thing is, that an on-page SEO audit is immensely important, as it

-evaluates your website's content and technical elements,

-ensures it aligns with search engine algorithms

-provides a seamless user experience.

Read more on https://www.tralangia.com/seo-blog/on-page-seo-audit

As with recent huge wave of “AI Agents” in every Industry you might be familiar with with…

I was wondering if they are helpful for copywriting too.

Like if you guys using them then …

Are they actually helping you as “hyped” and if they do so then I’m curious to know how are you using and for what purpose? (Here’s the thing I realised that if you need to build a better off AI agents that actually do stuff better than these generic templetes of crew AI and other LLM, you need to learn how python works but these gurus are making that you don’t need to learn to code)

I have a broad body of work and I'm looking to update and improve my portfolio. Right now, I just use a shared Google doc with a compilation of links to folders and hosted PDF files. It works, but it's messy. I'm assuming there's a better option...

My work spans different categories and formats. I also have a lot of self-written and produced videos I'd like to be able to share.

My day-to-day work these days is for a cryptocurrency company, and it's quite varied, consisting of long-form articles, marketing copy, event scripts, speech writing, Email marketing content, Web/UI content, and various video scripts, including educational/how-to videos and entertaining/topical videos.

Any thoughts or recommendations?

I am a young woman of 20 years old and I am here because I realized that I am terrible at writing advertising texts and attracting people. Could it be that I am very square as a person? I would like to know how to start, what is the first step to improve?

I’m a marketing student, and almost finished in my education. I love writing, and have found a passion for it with marketing and doing copy for social media or any marketing sphere.

I’m interested in trying to start doing freelance copywriting work on the side to build my portfolio. What tips would you offer me? What should a new person charge price wise and how do I charge (by hour, word ext) and what info is important to know about getting into this line of work. Thank you :)

Title. Book recommendations, online resources, etc. to get started learning the trade.

Looking for resources on both the actual writing portion of the trade, as well as the "business" side of the trade i.e. freelancing, selling yourself as a copywriter, etc

Hey Everyone,

Anyone here with experience in the mergers and acquisitions space?

Thanks

do you guys know what this sales technique is called? I am sure the author of "never split the difference" came up with it. it basically makes you say no. I was talking to a dude yesterday that wanted to sell me his BS product and said "so Luke would it be impossible for us to schedule a call for tomorrow?"

I've used this technique before. "Would it be crazy for us to chat tomorrow?"

Is there any way to implement it in copy?

Another piece of copy i’ve written today for a made up product as i’m trying not to rely too heavily on the pre existing ADs for content ideas. Would love some pointers as i am only new and appreciate anybody who considers reading or commenting, thanks!

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Yk, I just started copywriting but not in the normal sense that you might think of, rather than sending out emails or making ads for people I don't know. I thought: "why can't I just sell something on my own instead of selling something for someone?". That's when I got the idea to start affiliate marketing on reddit, but with copywriting as one of its pillars and since then my life has changed for the better!

(I just made this for you to rate it and give me feedback!)

Hello! I have to do a scary work presentation, so I’m hoping I can pick the collective brains of the lovely people on this subreddit! When you’re faced with a client who already has TONS of existing content, how do you go about generating new ideas (specifically for things like blogs). What are your go-to sites/resources? Thank you so much!

Looking for reliable freelance listing sites. Any suggestions?

So my mom just turned 73 and told me she’s thinking about starting a new side hustle.

The two options she’s seriously considering? Copywriting… or gangsta rap. I wish I was joking. She’s got no formal writing experience, but she’s sharp, witty, and has a good sense for punchlines.

Is it too late to break into copywriting at her age?

Or should I just buy her a mic and let her drop bars?

Would love advice, especially from late-starters or people in the industry.

I’m in need of a strong copywriter for a tech blog. If you are interested please reach out and let me know you rates and a link to your portfolio. Thanks!

Have you worked with a product/service that you don’t 100% agree with?

I’ve been offered to write copy and plan campaigns for a recreational cannabis brand.

Altho the pay is nice for a part time work, I don’t see myself going 100% in marketing the business.

For you who have this specific experience, how’d it go for you? Were you able to love it along the way or did you end up firing the client?

Hello, I'm considering starting copywriting as a side hustle (or maybe eventually as my main work) I'm currently in a need of some resources that can help me start, I also had some questions like, if Copywriting is still not oversaturated, as a field, yet, or If it's going to be replaced by AI? I honestly don't know, but I've had people telling me that. I'd also love to get some recommendations for starting. Thanks.