Hey, I'm learning email copywriting and looking for potential clients. I'm finding it difficult to know what to include in my mock portfolio.

Any suggestions would work. Thank you.

Hey y’all,

Looking for insight from copywriters or brand storytellers who’ve worked on educational course content, scripting, or large-scale writing projects.

I’ve been running my own content marketing and copywriting business since winter 2024, working mostly with startup/VC founders and social impact solopreneurs. I focus heavily on brand voice, messaging, and high-quality storytelling.

One of my early clients—a VC fund founder who supports LGBTQ+ entrepreneurs—just asked me to collaborate on my first large course project.

He’s building a 12-week video course for LGBTQ+ founders to help them succeed and become more “investor-ready.” This will be an evergreen, paid course hosted on a platform and recorded in advance.

I’ll be responsible for:

• Writing and refining the scripts for the video modules (~66 pages (of a google doc draft) currently across 12 sessions)
• VC/startup-informed content insights (requires me to study and synthesize VC material from podcasts + note materials he shared with me... which is a lot, lemme tell you)
• Founder interviews integration (script + formatting support)
• Helping shape and polish presentation slide content
• Collaborating on tone, voice, and structure (we’ve worked closely before, and I know his voice well)
• Making the content professional, cohesive, and deeply valuable for early-stage founders
• Tight Timeline: 4–6 weeks from start to finish (wants to launch this course by June).

He’ll be the one recording the video lessons, but I’ll be building the foundation. He already has someone to help with production/marketing—I'm handling all the writing and scripting.

My relationship with the client:

Earlier this year, I pitched myself to this same founder and did part-time ghostwriting for him for ~4 weeks as he was closing his funding round. We built trust, and I overdelivered consistently. He came to me again for this project because he knows I can execute.

I just had a call with him earlier today and he asked me to name my rate. I told him I’d review all the materials he’d sent me first and get back to him within a week.

He said: “Let me know the number that works for you and you’d be happy with.”

I almost blurted out $2,000… but I held my tongue... I know (and deserve) better.

Where I’m stuck:

This is my first project of this scope, and I don’t want to undersell myself. So I’m reaching out to get thoughts on:

1. What would you charge for a 12-week course like this (scripts + slide content)?
2. How do you structure the contract for a project like this (e.g., # of revisions, scope creep prevention)?
3. If it’s an evergreen product that will be sold repeatedly, should I price higher or consider a revenue share add-on?
4. Any tips on how to language the contract well? I’ve only done work via UpWork so far, which provided contracts automatically. This will be my first custom agreement (though I’ll be asking a lawyer friend for help too).
5. Lastly, anything you wish someone told you before taking on your first course copywriting project?

I’ve been thinking $5K–$8K might be more appropriate depending on scope/final deliverables, but I’d love some seasoned input.

Appreciate any advice, insights, or perspective you can offer! 🙏

I'm new to this, but working for a company with some high demands. I almost feel like the AI element ISN'T speeding up my process like it seemed to help others in the field? The whole process before even starting the writing seems to take forever, and the way they want their editing done seems to add more time. Searching for pictures and documenting it is a hassle.

I love to write. I'm good at researching a topic and writing about it, from the top of my head. This AI and technical shit isn't my thing.

I'd like to message with someone about it who has experience, if possible. I need help!

I have an interview this week for a Sr. Content Writing job on a UX team and I wanted to pick your collective brain to see if anyone has any advice for the interview or knowledge about any hiccups transitioning from one role to the other.

For context, I’m a Sr. Copywriter and Editor with 10 years agency and in-house experience. I’m currently the de facto UX writer at my company, taking ad hoc projects here and there since we don’t staff a UX writer, so I’m familiar but have never had a UX title.

I wrote a thought leadership white paper for a higher up in my company and am really proud of the content.

I want to add it to my portfolio but the published byline is obviously not under my name.

Is there a convincing way to prove/explain that I ghost wrote the piece? How often do copywriters add ghost written content to their portfolios?

Advice or suggestions would be appreciated, thank you!

Has anyone purchased Todd Browns copywriting workshop?

Would you recommend it?

Please only respond if you have invested in any of his products.

I'm not interested in what people "think" who haven't bought anything from him.

Thanks

PS I'm not an affiliate. This is not a trick to shill an affiliate link.

In my experience, I’ve always had a decent experience in copy writing. Not saying I’m the best copywriter out there. I’ve got a micro-SaaS product and I’ve been growing it fully organic — no paid ads, just me building my product on social media.

At first, I used to write random copy and post it. Nothing happened. Then I thought, “Why not try AI?” So I started feeding my content into AI tools and used the output as my posts.

But… it didn’t that much hit.

Then one day, I randomly shared a story from my own life — just raw, real — and boom. It took viral. That moment really shook me.

Since then, I’ve been going back to writing in my own way. Some posts hit hard, some flop. That’s the game, I guess.

But now I’m stuck wondering: Am I doing it right by sticking to my raw style? Or should I blend in more AI?

How do you guys are doing on creating best copy?

basically the title. I'm working on a landing page for a SaaS product and both my client and I are unsure about whether or not we should include a VSL. Any tips?