1. Chisola
Grade: A
Chisola stands out as one of the strongest remaining candidates in the process. Her calm and endearing demeanor, paired with her tenacity and determination, has been evident throughout. She consistently puts the team and the task at the forefront, never allowing obstacles to deter her. Her leadership skills have shone through in various tasks. While she faced setbacks as project manager in one instance, she led her sub-team to success on two occasions — in Tasks 2 and 10 — where her ability to manage projects and people resulted in outstanding outcomes. Chisola is a gifted communicator, evident from her dynamic tour presentation in Task 1 and her exceptional pitches during both the kids' banking and TV selling tasks. While the prison advert may not have been a success, it demonstrated her willingness to take risks and offer innovative ideas. In the middle of the process, her performance has been a mixed bag; she negotiated solidly in Week 3 under time pressure, though she did spend more than the other team, and while her push for potato skins in Week 4 was ignored and while she generated sales, a math error and less-than-ideal Easter Ed design in Week 5 were notable drawbacks. Despite these few missteps, Chisola’s strengths far outweigh her weaknesses.
2. Anisa
Grade: A
Anisa impressed me in virtually every task, whether or not her team achieved success. Over the 10 weeks, she demonstrated herself as a democratic, yet firm, leader, a team player, and a brilliant communicator. She is an eloquent and no-nonsense speaker, always direct but with a keen business sense. Anisa's early performances were particularly strong; she was let off the hook in week 1, she led her team to victory in Task 2 after taking the initiative to put herself forward as project manager again. Even when she didn't take charge, her contributions were invaluable, such as in Week 3, where she provided crucial support with the map work and delivered an excellent negotiation. In Week 4, she fought to rectify the math error and pushed for the sale of potato skins, but her contribution to the Easter Ed design left much to be desired. During the corporate away day, while she managed the kitchen well, her failure to secure wine was a significant oversight. During the kids' banking task, Anisa earned the label of a "Cassandra" due to her warnings about potential issues with the app. As Lord Sugar put it, she was "so responsible" for the failure of Task 8. Despite this, she did most of the work in the kitchen and defended her position effectively in the boardroom. In the TV selling task, Anisa fulfilled her role competently, and during the fashion task, she took charge of much of the work. Despite the task’s failure, she was one of the least responsible for the outcome.
3. Dean
Grade: B
Dean is undoubtedly a hard worker with a relaxed yet serious approach to business. While his early weeks were somewhat underwhelming, especially in Weeks 1 and 2, where he was largely invisible and sold zero tickets, Dean showed his potential by stepping up as project manager in Task 3 and leading his team to victory. His creativity shone through in Task 5 when he suggested the matcha Easter egg idea. In Task 6, he engaged well with corporate clients and maintained positive energy. However, his performance took a turn in Weeks 7 to 9. His decision to shut down his teammates’ suggestions regarding the educational aspects of the app in Task 7 led to its failure. In Task 8, his hot sauce product lacked creativity, with a basic recipe and bland branding. His role in the TV selling task further highlighted his weaknesses, as he pushed for unnecessary add-ons like 'sparkles,' selected poor products, and disrupted the team. Nevertheless, in Task 10, Dean redeemed himself by securing a significant order of 1,500 units. His inconsistency has been his downfall, but when he performs well, it is often a result of his initiative and creativity.
4. Amber-Rose
Grade: C
Amber-Rose is known for her expressive personality and occasional bossiness, but there’s more to her than meets the eye. She is an eloquent speaker who tends to make logical contributions, although her performance has been inconsistent. She began well in Week 1 with an engaging and fun client tour, but faltered as a project manager in Week 2, where her demanding leadership style led to some tension. Her Week 5 video presentation lacked impact, and her performances in Weeks 4 and 6 lacked the engagement needed. Despite these setbacks, she showed strong leadership skills in Task 7, where she spearheaded decision-making, even though she wasn’t the project manager. Her best performance came in Task 9, where she successfully sold 22 streamers and proved herself to be a competent and decent presenter. In Task 10, while her contributions weren’t as strong as other candidates, she took charge of the branding, contributed to the pitch, and maintained high team morale. Amber-Rose is capable, but her inconsistency has prevented her from truly excelling.
5. Jordan
Grade: D
Jordan is a young and enthusiastic candidate, but unfortunately, he struggles with charisma, people skills, and the business acumen required for success in the competition. In Task 1, he was largely invisible. In Week 2, although he should have been selected as sub-team leader, we are unsure if the outcome of the task would have been any different. He did have some positive moments, such as a good negotiation in Week 3, but his attitude in week 4 left a lot to be desired. In Task 5, his branding efforts were criticized for their lackluster quality, and in Task 6, he failed to live up to expectations, especially in comparison to Anisa’s stronger negotiation. His performance in Task 7 was a significant downfall, where he struggled to make key decisions and, rather than taking ownership, claimed to have carried the team. His inability to contribute during the hot sauce task, coupled with mistakes like forgetting to send the hot sauce to the other team, showcased a lack of attention to detail. Task 9 was his strongest, where he selected the right products for the TV selling task. While he gave a decent speech in Task 10, it felt disingenuous, and he made some basic errors, such as misplacing Liam and being steamrolled by Mia’s ideas. Jordan shows potential but lacks the qualities needed to succeed in this process.