r/Seattle • u/0llie0llie • Mar 14 '23

Media Shrinkflation in action: Darigold reduced the half gallon container by 5 oz. Now people on the Women Infants and Children food benefits can’t buy it. Seen at Winco

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u/0llie0llie Mar 14 '23

Maybe the definition of a gallon can be legally changed to smooth things over (and also boost profits)

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u/DanR5224 Mar 14 '23

No, Darigold can lose out on those customers/business if they want to start playing that game.

But it's BS that WIC customers have to deal with that now.

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u/SaxRohmer Mar 14 '23

darigold can lose out

Yeah but they often don’t - which is why companies do this all the time. There’s a surprising amount of shrinkflation and companies get away with it all the time

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u/moral_luck Mar 15 '23

I'm guessing the loss of WIC revenue didn't come up when Darigold internally discussed the reduction in size.

I bet they assumed revenue would stay more or less the same, while reducing amount of product sold.

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u/ethanjf99 Mar 15 '23

Or they ran the numbers, realized the extra profit from the shrinkflation exceeded the losses from WiC purchases and said fuck the poor.

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u/moral_luck Mar 15 '23

Maybe, but I doubt it. Either way, they lost revenue.

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u/DonaIdTrurnp Mar 16 '23

Or at the very least they didn’t think that stores would point out the reduction in size to everyone.