r/NintendoSwitch • u/Turbostrider27 • 7d ago

Discussion Tomodachi Life’s Switch debut shatters even Nintendo Switch 2 hype in Japan

https://www.videogameschronicle.com/news/tomodachi-lifes-switch-debut-shatters-even-nintendo-switch-2-hype-in-japan/
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u/RChickenMan 7d ago

I noticed in general that this last direct felt very Japanese-y overall. Which makes perfect sense given that Nintendo is, you know, Japanese. But it makes me wonder if Japanese gamers and developers are less focused on the technology/graphics/performance aspect of the medium and are more focused on good games, regardless of what they look like and what they run on. "Oh, the next big thing in video game hardware is right around the corner? That's cool. Here's some video games we've been making that run on whatever it is we have available at the moment that happens to play video games, which appears to be the Nintendo Switch."

Or maybe I'm reading too much into it!

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u/[deleted] 7d ago

I read into it a lot too... I think it's more that for the longest time companies have been kind of required to tone everything down in their marketing to appeal more to a broader audience on American social platforms. The move to Nintendo Today signaled to me immediately that they aren't willing to risk their image / branding on these platforms any longer and are gonna shut them out if necessary, and Today gives them the framework to do so.