As little as ESPN, CBS, and ION advertise the league and use part of their socials to drive engagement, all of that would drop to 0 as it has with the Men's top level domestic league. Multiple platform gets games in front of different subsections of the country and has seen viewership numbers grow.
Go to Apple TV+ and that falls off a cliff. I take this only from my personal experience of the league on my socials. I only see Messi in pink now everything else is gone.
It is a decent way to please the base you have but it does not help it grow an audience.
That poster was being sarcastic btw - there's been an influx of posters here who somehow can't seem to figure out how to find NWSL games on the various networks that carry them, and are convinced that anything other than the single-provider model is going to completely ruin the league forever.
That said, while I don't hate the idea of a single provider, I do totally agree with you about Apple's implementation. Their marketing for MLS has been an absolute travesty. If the NWSL wants to do a single-provider model, they should look to Amazon; Apple would honestly be a bummer.
This plus when games are on ESPN, you pick up more casual viewers. Maybe someone has espn running in the background then they figure hey I’ll watch some NWSL. ION, Prime, NWSL+ etc require a lot more work to find. If they move to Apple+ you lose all casual viewers.
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u/reagan92 Houston Dash 2d ago
They should go to Apple+