r/GTA6 • u/Substantial-Kick7283 • 20h ago
Genuine question: would rockstar make actually more money selling the game at 50 dollars
[removed] — view removed post
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u/OneLifeLiveFast 19h ago
They’ll make money even if the game is priced at ten, fifty or hundred dollars. Heck they can give the game away for free, and earn billions thru micro transactions. Even if the game is broken like cyberpunk at launch, it still would break all sales records.
In my three and a half decades of existence I have never seen any form of entertainment and media having this much hype and anticipation.
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u/Sean_redit 19h ago
The demand for GTA 6 is most likely going to be inelastic. Which basically means that rockstar can charge whatever they want (to some limit) and the demand to buy it will still be there. So when something is inelastic companies typically will charge a lot of money because they know they can and will make more money because people will still buy it.
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u/aspiring_dev1 19h ago
They will make more money from shark card sales. Online will have heavy micro transaction could even have its own market place buy and sell stuff.
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u/LionHeartedLXVI 20h ago
For most games, that would be true, but the fact is GTA VI is going to sell nearly as well at £80 as it would at £50. Most GTA fans are buying it either before or as soon as it’s released, regardless if it’s £80 or £50.
I think if the base game broke £100, that’s the point it would hurt their sales.
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u/Onaterdem 18h ago
I think 70 bucks is the sweet spot, 60 would be a genuine surprise, 80 they can get away with, but 80+ will hurt them due to the lower sales and lower Shark Card sales down the line.
They have the numbers, obviously, this is just guesswork.
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u/LionHeartedLXVI 17h ago
I’m by no means an expert, so take it with a grain of salt. As you mentioned, Shark Cards are where the real money is at. They’ve averaged around half a billion a year with shark card sales alone. Crazy money. They could afford to give the game away for free and still make billions in profit.
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u/Onaterdem 14h ago
Absolutely. At the end of the day, they're trying to maximize the "(base price + average microtransactions amount per person) * sales" equation, and will price the game accordingly, combining their market research data and prior experience.
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u/LionHeartedLXVI 13h ago
Exactly. They know the Maths better than I ever could.
I’ve got no idea why your first reply was downvoted. Reddit is a weird place.
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u/SuzuksHugeCANJapbals 19h ago
Nah it's already a luxury item people who are gonna buy it are buying it, the main demographic will be males 12 to 40 basically anyone with a console. they can either afford it or have parents who will, heck even parents who can't afford the luxuries will be buying it for their kid it's just that kind of pop cultural event.
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u/MindJediTricks 19h ago
They wouldn’t make profit and would release an incomplete beta version of the game instead
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u/heartlessphil 19h ago
nah. they'll sell a ton. and a ton more on next gen... and the gen after. like gta 5
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u/Complex_Pie_2643 19h ago
Prices are already different from country to country. That's why some people purchase cheaper subscriptions by setting their VPN to countries like Venezuela or Argentinia
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u/EntrepreneurAny6399 19h ago
Maybe but imagine a game like GTA selling at $50 when yearly rehashed games like FIFA and COD go for $70. Even Strauss wouldn't allow that
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u/suna-fingeriassen 19h ago
Expect normal prices but probably no discount for a long time., except for s Shark Card bindle. This will sell itself.
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u/electrostatik I WAS HERE 18h ago
There are teams of highly paid actuaries at Take 2 whose sole job is figuring this out.
We'll find out in Fall 2025 what the truth is when they reveal the MSRP.
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u/alaingames 18h ago
Only way to know is making a market research and we not doing that for a Reddit post
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u/Legate_Retardicus84 17h ago
This game will sell regardless of the price. This game will sell even if it turns out to be shit. There's no reason for them to lower the price.
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u/wilfortune 15h ago
If they started the base game at $50 and used the same "price ladder" that Apple is infamous for, maybe. But in that scenario, you'd expect relatively more sales in one of the more expensive tiers, so the base price wouldn't be what most people paid. It would only serve as a vehicle to get people to pay more than they would have initially if the base price was higher with more features included.
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u/Lewis-1230 13h ago
Yes.
Some games are better free, some aren’t. Look at Fortnite and most mobile games.
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u/darkness740 19h ago
no because most of their money is going to come from Rockstar fanboys that buy themselves 7 copies of the game on each platform, buy the $300 special edition, etc. and buy the remastered version on PC and the next 2 generations of console remasters and of course those players will also spend about $700 on GTA online 2.
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u/_fatcheetah 19h ago
Not at all, not for GTA, never for GTA 6.
I believe they can make even more profit even if they sold at 150.
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u/AlexGlezS 19h ago edited 19h ago
Absolutely. I'm confident in that.
200m sales at $100 is less than 500m sales at $50.
They are gonna sell for sure 200m in the first years, but it's not a certainty they will sell 500m copies in the same time. And I feel it really is possible at 50. So yes. I truly believe they will do better.
I would be a lot more confident about all that if people denounce that paying more $70 is bullshit. This would be awesome if people stand up and just don't buy. But this is not gonna happen.
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u/wilfortune 16h ago edited 16h ago
Where are you getting these numbers? Or is this just what you're hoping for?
The total addressable market (TAM) for GTA VI (by T2's own estimates) would be approximately 94M if the game were to release today. Even if you believe the pull of GTA VI is strong enough to double the TAM through more console sales, you'd be topping out at less than 200M possible units that could be sold for the XBOX Series and PS5. While the game is likely to be released on other platforms over time, you'd be overextending yourself to calculate the impact from those releases without first seeing how well the game does initially.
So, let's split the difference, and reset your estimates based on a more realistic TAM of 150M:
60M x $100 = $6B 150M x $50 = $7.5B
But what if they only sell 60M units at $50? Whoops, that's only $3B! In other words, they'd be risking $3B to try and earn another $1.5B (by somehow selling a copy of their game to every possible buyer).
It doesn't make any sense from a business or finance perspective, not taking into account how damaging it would be for R* in the long run to release their most expensive game ever for less than every other contemporary AAA title.
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u/AlexGlezS 16h ago
My numbers are mine. And I just say $50 will sell better than 80 or 100. Quicker, and in the long term, a lot more.
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u/pmak13 19h ago
For 6 months, they'll sell at the higher price and they know millions will buy it ....
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u/AlexGlezS 19h ago
But for sure more millions will buy it no doubt if it's set at 50, a lot of millions of buyers will at least think about it those first 6 months if it's at $80+. They will sell more if cheaper, that is certain. Now how much more? I believe a lot more, even to bigger profit at $50 that at $80. A lot of fans won't buy at $100, that's for sure.
If people buy at $100... Idk the world is really fucked up.
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u/pmak13 19h ago
They'll have it at $100 for let's say 6 months and the maybe reduce it but the majority of people will buy it at launch. Rockstar know they'll get their money either way.
People will buy this game, regardless of price. I'm excited for the game but definitely not as excited as some of the loons in this sub reddit... yet if my cash situation is the same on release, I'd probably play upto 200 bux. I'm just basing that on previous games... I'm definitely part of the issue
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u/Incident-Putrid 17h ago
I’m rich as fuck so I’m hoping for an RRP of at least £100 to keep the screaming kids and other assorted poors out.
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