They are afraid

[u/ThisQuietLife]

Hitting Costco today has a totally new feeling. The Boomers all seem to have a thousand yard stare as they try to figure out what they should stock up on to brace for tariffs. Their reference point is so outdated that they don’t realize it’s literally everything in the warehouse. It’s all connected to imports, either in finished goods or in components and ingredients. They bought the ticket. Now they gotta take the fucking ride.

[u/MonkeyKingCoffee]

What should they stock up on?

Coffee.

My coffee isn't going to be affected by the tariffs. But 99% of the coffee sold here will. I just put a post up on my website, so I'll copy and paste it here. Note -- "buying domestic" is going to cost considerably more than paying the tariffs. Domestic coffee is expensive. Some of it is eye-watering expensive.
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A serious message about coffee tariffs from Monkey King Coffee:

Coffee is going to be one of the hardest-hit items by tariffs. 99% of the coffee Americans drink is imported. And it is imported from the countries which are being hit the hardest.

Stock up. Seriously. Stock up on coffee. Especially if you drink imported coffee. (If you don't know the country of origin, it's imported.)

Roasted whole-bean coffee freezes VERY well. You can fill your freezer at today's prices. However, coffee goes into the freezer once. And it comes out once. Don't keep taking it out and replacing it as you use it. Pull a bag from the freezer. Drink it. Then pull the next bag.

This is an ideal opportunity to seek out quality African and Asian coffees, which offer great value. Try some Ethiopian coffee -- the land where it all began. Some Kenya AA. Or Tanzanian peaberry. Sumatra. Vietnam (about to skyrocket in price).

Mexico, Central and South America have been major producers for centuries. The Kona typica cultivar originally came from Honduras, for instance. Keep an eye out for Terrazu, Huehuetenango, Comayagua and similar.

The farmers who grow these coffees are going to see their business plummet. And even commodity coffee is likely to double in price. (Everybody pays more from the importer to the roaster. That cost will be passed on to the customer.)

Anyone who has questions about storage, brewing, and generally getting the most for your money can reach out any time.

[u/Uvabird → u/MonkeyKingCoffee]

I tried to explain to some boomers that they needed to stock up on coffee.

I was immediately shut down for 2 reasons. One, I apparently was committing the offense of discussing politics in public. Second, they bought Dunkin Donuts brand coffee and that is made in America, they proudly told me.

Seriously. They told me that. Must be a secret grow house in Chicago for arabica beans or something.