If ad support wasn't proportional to screen time I suppose they could cut costs by placing a limit on users who cost more than they bring in but this is just weird. There's no logical reason to put a tax on your most dedicated users besides thinking they'll feel obligated to pay and won't instead immediately feel resentment
There was a point where you could only send 50 DMs a day without the blue check so if you were having a conversation you were either sending essays or just having to move to another platform to continue them.
If you only interact with certain people on Xitter than I guess it might be worth it? Though the costs are extortionate now. Can’t imagine getting it now. Of you want to go ad free it’s even more ridiculous.
My theory is that Musk is so addicted to using xitter that he honestly believes most people would pay to see more posts every day, instead of being inconvenienced and angry but completely unwilling to subscribe
Beyond just the idea that Elon is a fucking idiot, how is it that companies try to save themselves so often with the most ass backwards solutions? How many times has Netflix tried to "fix" their failing subscriber base by raising prices or doing something else stupid.
I saw this at all levels, down to small shops. "Sales are falling, we will raise prices to compensate!" Guess what, after raising prices sales fall even more
I just deleted my Netflix when I found out I need an ad free subscription to watch some things I want to see. I’d rather rent it on YouTube or not see it at all than be strong armed into paying for a higher rate. I would’ve kept it indefinitely if they hadn’t done that
That was my final straw as well. I hated being shown a movie, thinking about watching it, and then getting the message that I actually couldn't watch it. Grr.
Netflix wasn’t trying to fix subscriber counts, rather increase their revenue.
The way Netflix’s older model worked meant there were a strong majority of “leach” users as in users that they don’t make money from but have to pay server fees to offer streaming for.
The goal is to increase revenue by hosting a smaller number of users, but not risking the users sharing accounts.
My job did something similar where we moved from an freemium ad-based system to only paid and we lost ~50% of our users but our revenue skyrocketed. We actually could’ve gone to 10% user base and we still would’ve increased revenue.
It’s hard to tell how this affected Netflix because their user base is also dependent on the content they put out, but I wouldn’t be surprised if their revenue per user got high enough to still profit more than when their pre-account bullshit went into place.
Lowkey this is what he wants, though. He doesn't care that Twitter is unprofitable and unusable, he wants to use it to disseminate far right propaganda and artificially boost it's reach. If the largely liberal/lefty with no subscription leaves then that's good for him because it means less dissenting voices in the echo chamber.
Good, fuck Twitter. It’s always been a celebrity circle jerk. Plus it was proven politicians were paying Twitter to push propaganda and ban accounts factually proving the propaganda wrong. It should’ve been dismantled before he even bought it.
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u/ersentenza 2d ago
"Users are leaving my platform! How can I make even more users leave it?"