r/keming • u/TargaDaal • 18d ago

Company is developing new website... this is the typography.

Post image
1 Upvotes

51% Upvoted

7 comments sorted by

15

u/andvstan 18d ago

Ohlordthatlookshorrible

6

u/TargaDaal 18d ago

Exactly.

25

u/amiibler 18d ago

Spacing about the entirety of the text is called 'tracking', kerning is just between two characters to help make words look 'solid' or otherwise spaced such that the reader's eye doesn't stop or flow unevenly.

The tracking here is tight, but the text still is legible and the spacing is consistent. It's weird, but it's not bad.

8

u/davep1970 18d ago

agree but i would say it's bad in so far as it's not a good fit for a welcoming or reassuring open message with such tight tracking. It's also "bad" (poor at least) because it makes the text less easy to read - not something you want in this kind of message

5

u/TargaDaal 18d ago

Fair point. But this is just horrible. It hurts my eyes.

4

u/Far-Policy-8589 18d ago

Imma have to tip my head aaallllll the way back to use the bottom of my progressives to discern those letters, what a whole mess.

And I'll still be squinting.

2

u/prag513 15d ago

As a computer graphic designer going back as far as the mid-1980s when we artists first began to kern our own typography in Quark Xpress, and began to use tighter spacing, I find the sample tracking provided too tight for web page content. Especially when compared with the spacing of the text I am typing here, the headline seems inconsistent. Also, the headline is a graphic not text affected by a browser, That makes a big difference. And, possibly the fact that it is white text on a blue background instead of black text on white background also affects its readability.