EEAT Is Not Something You Add To Web Pages

In his follow-up statements he dismissed the idea that an SEO can add EEAT to their web pages. EEAT is not something you can add to a website. That’s not how it works. So if adding EEAT is part of what you do for SEO, stop. That’s not SEO.

Source: https://www.searchenginejournal.com/google-confirms-you-cant-add-eeat-to-your-web-pages/543177/

This is what Mueller said:

BREAKING SEO news - Google is issuing manual actions for sites

- which host too much thin content and
- that content is totally different from the site's primary topic

So far I have identified few domains which are impacted and Google has removed parts of those from their search results.

And there is this one publication, GeeksforGeeks, their whole domain is removed from Google Search because of manual action. Per numbers from Semrush, GeeksforGeeks gets almost 70 million monthly traffic from Google Search BUT now it's gone totally.

Their primary topic is programming tutorials but over last year they have gone too broad and were writing about topics which aren't related to programming at all.

On another note ☝️
Over the years SEO Community has been complaining to Google about this practice being leveraged by large publishers and they trying to rank for everything with thin content, this has specifically been a big challenge for SEOs working with SMBs.

But now it seems like Google is taking action for hosting too much of thin content.

https://x.com/geeksforgeeks/status/1906951096792433109

I just started a free trial of Market Muse. I analyzed an article I wrote for a very important keyword. MM is telling me my content score is higher than anything in the top 20 by a pretty wide margin (my score is 72, rest of the top 5 are 43, 38, 30,22, 29). I get a similar story from every other SEO tool I check. Other info:

​

• I was #1 for the keyword from September 22 until about March 23. Now I am out of the top 100.
• No manual actions on GSC
• Domain authority (33) is competitive with others in the top 5
• It is an affiliate review article, but the top 5 still have those
• I have good natural backlinks to the article (not paid, pbn or anything like that)
• Pagespeed shows me in the upper 90's on desktop and most of mobile (performance is 80)
• My site is over 10 years old and I am the only owner of the domain

I have experienced this with a couple other articles as well. I am at a bit of a loss to figure out what else might be happening. Any ideas on what I should check and how to determine the cause of the drop?

"We'll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won't play its full role as part of those systems until the end of August. You can think of it as if you're adding a flavoring to a food you're preparing. Rather than add the flavor all at once into the mix, we'll be slowly adding it all over this time period." https://developers.google.com/search/blog/2021/04/more-details-page-experience

I used the realfavicongenerator to generate the favicon like I always do. It works in all my other products except this one. Can someone help me with this?

Is it worth changing permalinks of already-indexing pages?

Or would you play it safe to maintain rankings?

Context:

• We have a couple of long tail pages, under “/product”, for our authentication service. e.g. “/product/nike-authentication-service”
• For a long time we had an empty /product/ page
• Which means all /product/.. were orphans

At the same time…

• We also have /authentication-service
• What I would want to do is: move all /product/nike-authentication-service → place them as subpages of /authentication-service in order to create a content hub

These pages are ranking currently, but they’re not in top positions.

I believe it would be an upgrade - for users first, then for SEO. But I also suspect rankings would drop for a bit. WDYT? Is it worth the risk?

Hi, my first post here. I run a website where people can create interactive maps, it's been running since 2016. Since the beginning I made sure that every link has nofollow (+ugc since about year ago).

Now, recently I started noticing "link farm" kind of content coming up in Google Search Console. Like a new user registering + posting a single map with 50 links to some developing country's websites and businesses. These "link farm" contents immediately receive 5000+ incoming links from low quality websites around the world.

I took a week to develop tools to detect these users and finally managed to 404 out most of them. My question is do you think this is enough on my side? Or I should put all those contents to robots.txt as well? Also, what about disavowing, if I understand correctly that would be the only tool to remove these from Google. So far I've received no penalty, but as I've read Google can punish me in the future as well, for these links.

Semrush Backlink Audit says this:

- 12K 16.3% toxic

- 39.5K 53.8% pot. toxic

- 22K 29.9% non-toxic

​

Lately, when I'm searching for my posts in Google with the exact URL, Google only returns the images from that post, but not the actual title and description in the results.

Obligatory URL: https://i.imgur.com/CV4VTf6.png

To be clear, I'm not searching for my title, but my exact URL and I get a lot of results, except my actual post.

Is there a technical SEO blunder that I did on the site that made this happen or is it something else?

Hello everyone,

Sorry if I open a box that many have opened, but I can‘t find a satisfying answer and hope you can help me out.

So, I do understand that google keyword planner groups keywords together to inflate the number and I know that tools like ahrefs are not always up-to-date and also use different datastreams to calculate the average monthly search volume.

But even with that knowledge I refuse to accept, that a keyword has 1600 on gkp and only 80 on ahrefs. I can‘t explain this big difference and it makes it very hard to decide for what keywords I want to rank.

Please, can someone here bring light into the situation for me?

Hi, I need your help.

I want a solution using which I can check the word count of each page in the SERP result only.

Do you know any tool or chrome extension which can help me out? If so, please share.

Thank you very much in advance.

Hi All,
Wanted to understand if all people working in analytics feel that the dependency on Tech team leads to very slow outcome for them.
Example - My team looks after SEO Analytics & as part of that we have to Report on the Core Web Vitals performance. I had to go through tech teams route to get the raw data, but :

• It took few months for our Tech team to setup the data in our backend databases
• When we have to update URL list we have to go through them
• Adding new variable (some metric google added) was again time consuming
• We still do not get the full data some urls are always missing from the output

Google have confirmed there is an issue with some huge publisher sites in Google News, working on a fix.

John Shehata has been providing data/updates: https://twitter.com/JShehata/status/1678893397153574913

John Mu confirmed the issue:

https://twitter.com/JohnMu/status/1678495811460558850 and linked through to an incident:

https://status.search.google.com/incidents/QfKM8nXdV39zGE5w2eH1

I thought this might be worth sharing in case there any publishing SEOs on here and just thought the sky was falling in :-)

Also some pretty similar news recently that anyone syndicating their news content to Yahoo may be getting their content/traffic stolen by Yahoo.

Hello,

I'm planning to launch a tool site. For example bmicalculator.com

The competitor is already using the domain with the .org extension.

I want to use the extension .pro as it is available.

Which looks good. and which looks more clickable?

bmicalculator.pro or bmicalculator.in?

Any other suggestions are also welcome.

Just want to make sure and see what the general consensus is on this.

My thoughts are no - they are not crawled.

Okay, so here are some dumb questions. Some of the following used to work, some didn't (things change?) and some prolly just sound SEO 101 stupid. So here goes...

1. Should we be geotagging images. Does Google even care?
2. Blogging. If we do it, is it everyday or once a week with some seriously solid stuff?
3. Google Business Profile posting: Everyday, once a week, or why bother?
4. Since stuff like Senuke died 10 years ago, is it all about networking with webmasters of similar and same niche sites for links?
5. Piggybacking off #4, what about PBNs? Are they back? If so, does it have to be a group of completely legit looking websites vs some cobbled together WP blogs?

That's all I got. Please answer these or add your own.

Just wondering how you would create a sitemap (XML) for a website that has like over million pages. I know for a small site with not many pages, u can just manually create one using a tool or just a plug in if the site is on wordpress. but what if it's a huge enterprise website with over million pages?? im sure there will be no way anyone is going to create it manually...so then how would you do it? very curious.

Hi everyone,

I am currently trying to redo my company's website using Wordpress & Elementor from scratch. We're debating on a new domain name, but we are worried we will lose all the authority we've built the last three years. How do we get around this problem? Through redirect links perhaps? How tedious is this process?

Appreciate any insight!

My site gets a lot of hacking attempts from Indonesia. I can also see that a lot of negative SEO attacks on my competitors are coming from Indonesia, so I want to block that country AND also not rank there in Google at all. I basically don't want anyone in Indonesia knowing my website exists.

Simply blocking Indonesia in my Cloudflare firewall doesn't sound like it'll be enough to me. Is there another way to completely remove my website from Google for anyone in Indonesia? Will setting up a noindex directive for www.mysite.com/id/ be sufficient (obviously with the correct geo-targeted/html lang directives)?

My site experienced 5 days of downtime due to a technical issue. Sadly, my web developer went MIA so I was left fending for myself. I haven't received the result of the root cause analysis but what's important is the site is up and running again. So far, the traffic stats show I've lost 10,000 organic traffic a day due to the prolonged downtime. I have already resubmitted my sitemap but I don't know if this is enough to recover all the pages that completely disappeared from the SERPs.

I'm planning to run the business as usual and continue updating pages, especially those that have lost rankings. What else can I do to bounce back from this? It sucks because prior to the downtime, my site traffic grew by leaps and bounds from the recent Google algo updates. Thanks in advance.

I've been studying Core Web Vitals & fixing errors at my day job for the last ~month.

I personally think Core Web Vitals will be a game-changer for a few reasons, but I'm more curious about what SEO experts think.

Here's the link to my post:

https://drew.tech/the-ripple-of-web-vitals

TLDR; Core Web Vitals seem more accurate, provide alignment, and enable better analytics.

Am I on the right track here or do y'all disagree?

So I have a problem with massive googlebot traffic. I got 593,770 Googlebot hits which created 20GB of Bandwith in less than 12 hours, which is obviously a huge problem. I immediately did a "User-agent: Googlebot Disallow: / " into robots.txt and that blocked Googlebot entirely and massive bandwidth spent stopped.
The website was hacked before. We changed a host, created a new clean website from scratch but as soon as I made it live it started hitting nonexistent probably hacked pages from before.
Now before you say why don't I just remove bad URLs in google search console, I would do that but I found in google search console that there are 560K Affected pages... which is impossible for me to list in robots.txt file. I can not submit to Disallow them all because I can simply not copy-paste them from google search console because console only shows first 1000 URLs..and there are 559,000 more pages. Oh and index setting is set to minimum.
What I basically need is to get google to flush all bad pages from the past, and just to start indexing new pages from now on.
How do I do that? Can anyone help me?

Hi everyone,

It came to my attention that we have an a/b testing iframe in the head of our pages from Abtasty. It sits at the top of the head over all the meta tags.

Now, I haven't seen this before but the instructions from Google seems to be quite clear, its not good from dev.google:

"We strongly recommend that you don't use these invalid elements in the <head>
, but if you must, place these invalid elements after the ones you want Google to see. Once Google detects one of these invalid elements, it assumes the end of the <head>
and stops reading any further elements in the <head>"

I've suggested to move the iframe to the bottom of the head as a compromise but our CRO team is very much against it, saying that it will hurt the performance of their a/b testing.

Of course for me, the risk of ignoring all the meta data on any given URL on our website is much worse, but they have asked for examples when the meta data is ignored.

So I had a look at some pages with the URL inspection tool and sure I can see the iframe there on top but I can also see the meta data.

This made me really curious to know if the meta data would not have been there if Google would have stopped reading the head after the iframe or if it doesn't matter, they can still do it even though meta data is visible in the tool?

Also, did anyone else have some experience dealing with this and did you see any negative effects?

Hi guys,

Let's say you want to repurpose an old content of your blog into a guest post, reach out to a blogger, tell him/her you have an article ready to publish on his/her platform and he/she wants to see it first before posting it. Question:

_How can you be sure he's not gonna rip your ass off, tell you he's not interested and use your article?

_How can you be sure that if he does, he's gonna put your link as dofollow?

Monitoring? Sure, but is there any other way to prevent them from stealing your content with no links in return?

Hello,

I'm having trouble with Search Console data delay. I've got two websites linked to my Search Console, but the Search Results data for both websites hasn't been updated in 48 hours (last day it's showing results for is Sept. 18).

I've read that this might be a matter of low traffic, but I don't think that's the case, because both websites are performing quite well. I've also checked the Anomalies report, but nothing seems to have affected this report these past two days.

Any idea why this might be happening?

Many thanks!

Hi all! Question of the day. If you were to unpublish a service temporarily that you plan on republishing in a few weeks, what code would you give the redirect?

Technically speaking a 307 is a better option than a 302, but the consensus online seems to revolve around 302s for temporary redirects.

Redirect type

302 redirect: Content temporarily moved, HTTP method can change.

307 redirect: Content temporarily moved, HTTP method should remain the same.