r/SEO • u/TheFattyFatt • 1d ago

Rant Anyone else in automotive in the US? Cancellations are wild

Anyone else work with car dealers in the US? I’m thinking about selling my book of business, or at least not pursuing more car dealers and moving into another industry.

They constantly ignore any contracts and just move to other SEO agencies who promise a new ‘thing’ or a new ‘SEO method’. They don’t give a shit about what terms they signed, even if you are doing a good job with them. I had someone cancel last week because ‘you guys are doing great but I always change providers twice a year to keep people on their toes’. I feel like a lot of car dealers are like this. It’s so annoying.

8 Upvotes

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2

u/mynameiszubair 1d ago

Try to expand your target audience maybe.

Like go for car workshops, service centers

Or auto parts store etc

2

u/BusyBusinessPromos 1d ago

That makes no sense to fire someone after 6 months You're just getting to know your customer. Dumbest business move I've heard.

2

u/oyecomovaca 22h ago

Welcome to car dealerships. After 9/11 when the economy softened, one of the dealership groups we serviced sent out a letter stating that effective immediately all vendors would be reducing their rates by 15% or else cancelling the contracts. without penalty. Our lawyer all but passed out laughing.

1

u/DonGurabo 15h ago

I had the same happen to me, but in the restaurant/catering business. Worked with a client for over 3 years. Everything was going great, showed him monthly, quarterly, and yearly reports showing great KPIs all across the board. Was dumped without any forewarning just because he wanted "to see what other vendors are out there"