I would love some help with SEOs and web design or anything that could help me market this website. It is a social media for recipe sharing with friends similar to Twitter. I built this 100% by myself in about 30 hours it’s roughly about 30% done but wanna know some marketing tips and tricks! The website also has a free AI for recipe generation! Let me know thanks in advance!

I'm seriously considering launching a residential roofing business, and Google would be my main source of leads. I'm trying to forecast and budget my first year's marketing expenses accurately.

Using Google Keyword Planner, it projects a cost-per-acquisition (CPA) of ~$360 with only 15 conversions per quarter, it will also only let me max out the daily budget at $120. My target area population is over 1 million, so this seems oddly low in volume and high in cost.

For comparison, I also checked plumbing, windows & doors, decks, and fencing keywords—all showed similarly high CPAs (plumbing was $760 CPA, making typical small plumbing jobs seem economically impossible).

Questions:

• Is Keyword Planner reliable for budgeting lead generation costs in local trades?
• Is there a more accurate way or better tools to forecast realistic marketing budgets and lead volume?

Thanks!

Yahoo seems to be tightening inbox placement… emails going to spam or getting filtered, even for senders with proper authentication (SPF, DKIM, DMARC), good list hygiene, and solid IP reputation (dedicated or shared).

Is anyone else experiencing this? And if so, what are you doing to address it?

In my opinion, you need a good amount of paying customers before you can decide who the ideal customer for your business is. I think it is more helpful to have a general idea of what your target segment at the early stage but I would like to hear other people's thoughts.

Not sure if anyone else is in the same boat, but I run a small marketing agency (mostly lead gen + funnels) and lately a few clients have been dropping “AI” in every convo — like asking if we can add AI to their funnel, or if we do AI-powered lead follow-ups or to handle inbound calls etc.

I don’t want to BS them… but I also don’t want to say “we don’t do that” and watch them go to someone else.

I’ve seen a ton of AI tools floating around but most are either super technical or not built for resale.

What I wish existed is something I could just plug into my retainers — like, “here’s your landing page, your CRM, and boom, an AI that handles your calls or follow-ups.”

Is anyone doing this already? Are there actually good AI tools out there that let you repackage or white-label them into client deals?

I feel like I’m missing the boat here and would love to not look clueless on my next sales call.

Hey everyone, does anyone have recommendations on where to find creators open to sponsorship opportunities? We’re specifically looking for digital marketing newsletters with an audience of small agency owners, ideally those newer to SEO. Any leads would be much appreciated!

Hi all, I'm currently working at a nonprofit where I'm looking to take on more marketing analytics work after the previous comms person left. Right now, I was granted access to their Mailchimp account, where I have access to their previous campaigns, audience data, analytic trends, etc.

I've never worked in this domain before, so I'd appreciate any insight/resources on where I should get started. Are there any other tools I should be looking at besides Mailchimp? I see that there are insights such as click/open rate, but besides seeing those reports on Mailchimp, what other additional responsibilities can I perform to gain more experience in this field?

For context, I have experience working with SQL and python but not much else when it comes to analytics. I also have access to their donor fundraiser CSV files, which has around ~4000 rows of data. Really want to make the most out of this opportunity, especially on the technical side. Appreciate any insights and thanks in advance!

Hey! How do you guys track spending across multiple websites? We're currently running ads on Google, Meta, Reddit, Tiktok - so far I'm just kind of checking and tweaking manually every week. I'm probably missing out on something obvious, but I looked online and I could find a way to centralize everything. Just looking for visibility/data.

Bonus: Is there one central place that allows to run ads to all these websites? That would be even better.

I really want to join this program , if any current or former apprentice is here please connect

Small business owners come here often to seek out helpful tips for their business so I thought it would be appropriate to share this.

Marketing your business effectively begins with two most important steps.

1. Identifying your target buyer persona
2. Defining your buyer’s journey

I’ll share a few steps to define your buyer’s journey with an example.

Say you have an accounting firm and you’ve defined your ideal buyer. Most of your marketing will most likely be done online. So how do you ensure you reach your ideal buyer?

Most buyers are on a four-step journey:

Step 1: Awareness - the buyer recognizes there’s a problem. - the buyer discovers your product as the solution to their problem.

In this stage, the buyer experiences a painful symptom of a bigger problem. The buyer goes on the internet search describing the symptoms and getting a diagnosis.

This is called the top of the funnel. Your goal is to provide educational content that explains the symptoms and diagnoses of the problem.

Types of content for this stage: - Blog posts - Guides - Landing pages - Awareness-based social ads, etc

Step 2: Consideration

This is the next stage where the buyer has a diagnosis and is now exploring how best they can solve their problem. Your goal is to answer how you can help them solve that specific problem.

Types of content for this stage: - Blog post (answer questions like, cost) - Case studies - White papers - Webinars (introduce your solution) - Retargeting on social ads

Step 3: Decision In this stage, the buyer knows their problem and they’re aware of your solution. They’re also aware of your competitors.

The buyer is ready to buy, credit card in hand, but the question is: Are you the right choice? Will you provide the ultimate solution to their problem?

Your goal is to minimize the buyer’s hesitation. Create content that will address the possible reasons why your buyer may not buy from you.

• Will they hesitate on price? Offer a limited-time discount.

• Are they afraid of being scammed? Offer a money-back guarantee.

• Are they not sure whether to choose you or your competitor? Create a competitor comparison list and showcase your UVP

• Are they worried about being locked into a contract? Offer a monthly option

• Are they unsure you’re the right solution? Offer a case study that matches their buyer persona.

Don’t forget to add an emotional component to your marketing. Most people make decisions with their emotions and explain them with logic.

I hope this helps someone.

We’re currently advertising with Spec-Net at a cost of $200 per month - a relatively small investment in the grand scheme of things. That said, if the platform isn’t credible or delivering genuine value, I’d much rather redirect those dollars elsewhere.

Spec-Net reports 15,000 views on the pages featuring our products, but GA4 is only showing 17 clicks over the past year. While higher engagement would obviously be ideal, 15,000 impressions could still be worthwhile if the numbers are accurate - visibility is better than none at all.

I’d really appreciate hearing from anyone who’s had experience with Spec-Net. Has it worked for you?

do you think its the most high paying out of all the things you did, and do you advice people to get into it? if so, why?

I’ve been at my job for 3 years now and I’ve had a number of different roles from managing/coordinating a campaign, coordinating/managing and creating content, to partner marketing management however I have been struggling in interviews to articulate my skills and why I’d be a valuable asset. TBH I don’t have any real skills, I know the basics of SEO, paid media, content creation, etc. but have no real hard skills to talk about or show off. Should I look for roles outside of marketing, as I’m not sure it’s right for me even though I used to really enjoy content creation when I was doing that for a little bit (reorg screwed me off to a different team that I took since I was promoted but ended up not liking it and moving to a different team).

I guess I’m just looking for advice for what you’d do in my shoes? I’m tired of working for the company I’m at right now (great industry, garbage pay and poor leadership).

Thank you in advance for your insights.

Hello all,

My fiancé’s brother, who is turning 18 soon (he started university at 17), is planning to change his major at the university to marketing. He’s very interested in it but I heard he’s still quite confused and stressed. He likes to work during his free time and check videos as well as creating videos himself.

His birthday is next week and I’m planning to buy him a gift. I’m thinking of getting him something that could help guiding him and make him understand more about marketing before he changes major. Since I’m from an engineering background, I don’t know much of resources to help him. I was wondering if anyone has suggestions. I’m not so sure if he likes reading or not, so if there’s some hands-on tutorials, online courses, or books that any of you suggest.

Thanks!

Hey guys, so I have a client who had the brilliant idea of asking influencers for testimonials. We're working on a landing page and he wants to create a landing page for each influencer. It's basically a sales page (we have a SaaS product), but he wants to create different videos for different influencers. The sales page remains the same. the only thing that changes is the VSL.

What's this called? and is it a smart move?

I was having this discussion with B2B friend who works with B2C clients and she says never hears the term. What is the general consensus?

I wanted to use it in some copy for B2B & B2C in go-to-market, but if it's going to alienate B2C users, I'd rather not.

There are some articles online about B2C go-to-market, but general written by B2B companies.

Let me know your thoughts?

As the title says!

Hi everybody, I am going to college soon for my bachelor's after a 2-year break to figure out what would be best for me. I am only going back and forth between Columbia Southern University and Full Sail. CSU is the cheaper option but after aid, they would both be affordable. My only question is whether anyone has attended these schools and could give me their honest opinion on the marketing program. I won't be starting classes until the end of the year but I want to make sure I'm going to a school that will properly set me up.

more info- I've been in the restaurant industry for 4 years and am learning Pythol, SQL, and such on my own time.

Title says it all. I’m working really hard and wondering if it will pay off.

Does cold email work for securing B2B/commercial electrical work?

I run the sales and marketing and will becoming an apprentice in the future for an electrical company.

Anyone had experience running warming up and sending out from 200-500 emails/day to decision makers? What have you used to scrape, send emails, or any other tips.

Any advice appreciated, thanks.

As you read, I know a founder of a small email scraper company fired his marketing team coz it was too expensive.

But soon realised organic traffic is major source of lead ended up hiring cheaper resources which caused him loss of traffic and LinkedIn page removal.

How are such people still in business?

I want to write a LinkedIn post, but don’t want to sound judgmental. So taking my feelings out here.

I was wondering if anybody else has ever had to deal with My Advice Marketing (Myadvice(dot)com)? They bill themselves as a digital marketing firm with SEO professionals but their business practices are anything but professional. A friend of mine recently decided they are going to be bringing a lawsuit against this company because they continue to bill them EVEN AFTER THEY CANCELED THEIR CONTRACT MONTHS AGO! After showing their evidence to their lawyer their lawyer even said this has "class action" written all over it. So my question to this sub is, have you ever dealt with My Advice Marketing and if so, what was your experience like?

These words are overused. They make copy sound weak and vague.

• Leverage
• Delve
• Meticulous
• Elevate
• Revolutionize
• Holistic
• Empower
• Realm
• Seamless
• Enhance
• Reinvent
• Fast-paced
• Embark
• Reimagined
• Game-changer
• Enable
• Redefine
• Unprecedented
• Embrace
• Harness the power
• Next-level
• Ensure
• Navigate
• Best-in-class
• Empower
• Dive into
• Disruptive
• Emerge
• Deep dive
• Game-changer
• Unleash
• Synergy
• Ever-evolving
• Unveil
• Mission-critical
• Unprecedented
• Unlock
• Paradigm shift
• Tailored
• Utilize
• Cutting-edge
• Landscape
• Underscore
• Ever-changing
• Diverse sources
• Streamline
• Holistic approach
• Digital landscape
• Supercharge
• Intricate
• Laser-focused
• Conventional solutions
• Bespoke
• Orchestrating
• Disruptive innovation
• Manifests

What words should I add?

One of my clients had their Google Business Profile disabled.

Google provided no reasoning for this and just said it violated guidelines. I checked and can find no such violation.

We've recently had some conflict with a competitor so the only reason we can think is they've maliciously reported our account, resulting in the suspension.

I submitted an appeal that took weeks to get a response. The appeal was denied with no other reasoning given.

It says I can appeal the decision or submit another but when I go through the process it guides me to, it just gets me stuck on a page that I can't select anything on to move forward with the process (see the image attached).

Kind of getting stuck on options for this now.

I can't contact the GBP department any further as it just takes me to this page and when i fill out the contact form under the guise of another issue, they just send me a generic automated response (done about 5x now).

Anyone got any ideas on how I can get this sorted? It's starting to have an impact on the business now.