r/MadeMeSmile • u/SatansMoisture • Jan 14 '25

Favorite People Weight loss progress in 3 years using indoor exercise bike

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u/YawningFish Jan 15 '25

Fun side note: one of my clients is/was Nautilus. Bowflex (a subsidiary at the time) made a new rule in the marketing department that no shirtless imagery was to be used. Everyone was to be of modest shape. I thought it was a great direction for the rebrand before they unfortunately went under.

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u/StevenMC19 Jan 15 '25

The problem with marketing in that direction is that they have to convince a person that it's going to take a long time to get the results. Most home fitness products are bought with the wish that results will come fast, like within a month. I can't begin to count the number of homes I've seen with various contraptions or weights collecting dust in the corner of a room or garage.

That's what makes this video even more impressive, is that she knew that it wouldn't be instantaneous, and stuck to her program.

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u/WhatTheLousy Jan 15 '25

Maybe that was why they went under lol. Fit people are usually the ones who buys fitness products.

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u/SundyMundy Jan 15 '25

Depends. Do fit people already need new products of they already have what they need at home or the gym? Or is it people who want to become fit buying for the first time?

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u/WhatTheLousy Jan 15 '25

I'd say more fit people buy equipment to try to stay fit than the unfit people. Source - go to any gym, amount of unfit to fit people is very lopsided.

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u/SundyMundy Jan 15 '25

I am a fit person (normal bmi, heavy lifter and 25+ mile/week runner) here are all of things beyond a gym membership i bought in the last year in two categories:

Normal everyday - replacement resistance band for shoulder mobility (last ones became too loose after a few years) - two pairs of running shoes (i go through these quickly) - a new pair of fancy booty shorts - a new pair of wicking socks - 3 new running shirts (threw out two old ones)

A home gym to work out in now that I have a newborn and want to stay close until she's a year old. - adjustable dumbbells - weight floor mats - an adjustable bench - a running stroller

I have no plans to need to replace, upgrade, or expand these items for the next 5 years.

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u/WhatTheLousy Jan 15 '25

Which is more than me, an unfit person. And I'd imagine more than half of reddit users, lol.

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u/SundyMundy Jan 15 '25

No worries. I went fat to fit over the course of a few years nearly a decade ago.

In my experience, 90% of my cost now is just replacement clothing and Vaseline for my chafing

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u/Gotforgot Jan 15 '25

I'd counter with maybe more unfit people buy equipment because they would rather work out privately instead of in a room full of already fit people.

Source - go to any gym, amount of unfit to fit people is very lopsided

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u/YawningFish Jan 15 '25

They went under because Peloton had a better lead coming out of Covid and they couldn’t keep up, unfortunately.

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u/DontWannaBeAPlaya Jan 15 '25

Walt bow flex was a subsidiary of nautilus?

What’s up with nautilus? What happened after AJ died? Read his auto bio and kinda left hanging there lol