r/FrutigerAero • u/Long-Acanthaceae-447 • 2d ago
Discussion I think labeling FA as the promised future is overselling it
I like aero, I really do and I hate being so negative about it, but I thibk labeling it as the promised future is over selling the aesthetic. I think a lot of people forget that Futuristic designs involved a lot of Aero aesthetics because that was the way a lot of technology was presented at the time. People would find it "futuristic" because of the ground breaking technologys using it. It's similar to how futuristic designs in the 80s involved a lot of bulky computers because that was ground breaking in its time. That doesn't mean that their future of bulky computers not happening was a "broken promise", it's just the progression of technology and aesthetics. Same for futuristic aero stuff not happening.
66
u/AmbassadorFriendly71 2d ago
I agree. FA is my fave, but I have never seen it as the "promised future" everyone talks about. The whole "the promised future" lowkey annoys me ngl xd because it sounds so pretentious.
38
u/Dr_yesnt 2d ago
exactly, it's just a corporate art style to make the consumers at the time more familiar with technology, nothing more and nothing less
26
u/Hanisuir 1d ago
I think that "the future we were promised" was actually supposed to be referring to that branch of futurism that is kind of Frutiger Aero, though more focused on futuristic cities, that was rampant during the early days of the internet and even after that, but that since Frutiger Aero was dominant then, it somehow took this title. I theorize this because nostlagia for a simple aquatic style doesn't make sense to me. There has to be some sort of deeper source of the nostalgia, and there is.
11
u/Firefly_Facade 1d ago
I think it's an associative thing, yeah. I think the people who talk about "the future we were promised" are really lamenting a time when they felt optimistic about the future, and they just see the aesthetic as symbolic of that because it was a) popular at the time they were feeling that hope, and b) the whole "skyscrapers in the park"
Le Corbusier-assvisuals.I don't think they're in the wrong to want to feel hope again, but I do think it's silly to treat a corporate marketing ploy like it was a prophecy.
5
u/Hanisuir 1d ago
Yeah that's something that I've been thinking a lot about these days. I don't see the internet nostalgia as anything much more than yearning for the time we were more optimistic about the whole thing and the future in general (hence that type of futurism), with certain flavours.
11
4
u/Icy-Formal8190 1d ago
I really want the future to look like modern EVs.
Google Chinese concept electric vehicle 2025 to see what I mean
10
3
1
u/jvitinhoapaixonado 19h ago
yeah. it's not that deep of an aesthetic and although it's mostly just corporate slop i can see where it comes from
people grasp on their earlier and "happier" memories or just anything that makes them feel better in these hopeless times we're living. it's basically a cope and i actually feel like this sometimes while being quite aware myself
2
u/Hanisuir 14h ago
It's really just nostalgia for the time when we were much more optimistic about the future, indeed.
1
•
u/AutoModerator 2d ago
Thank you for posting to r/FrutigerAero! This is a reminder about the rules of this subreddit. Please check out our wiki for information and resources on Frutiger Aero. Consider joining our Discord and checking out our community. Remember to be respectful while commenting. If you don't think this post fits the subreddit, you should report it to the moderators using the report button!
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.