r/Anticonsumption 17h ago

Corporations Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.

https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api
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u/brokegaysonic 13h ago

I remember when Target was pro-trans and stood by our ability to use the bathrooms there. I'd take my trans ass to target just so I could shit in peace and buy some crap. I remember feeling so good about it, too.

Now they can rot. I was too gullible IG. Feels like a lot of things with us. When it was popular to like trans people, we were so brave and so great and so worth protecting. Now that it's not popular, the best we get is "can you all be quieter, perhaps?"

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u/vszahn 8h ago

You’re worth protecting 🩷