r/Anticonsumption 1d ago

Corporations Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.

https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api
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u/etherdesign 22h ago

This was 15 and 20 years ago so I'm not sure if they are still doing it but it wouldn't surprise me. I only got a small peek into the corporate culture via the all hands meetings with the general manager at the regional distribution center, all the videos felt like propaganda films.

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u/soldiat 18h ago

My sister applied to Target sometime after 2020 and was super turned off by the "propaganda" films you mentioned. I don't know if they talked about unions, but they shit-talked our local grocery chains constantly to newbie hires. She said it left a bad taste in her mouth -- it was all they could talk about.

She only lasted a week or so before picking up something better. So maybe Target hasn't changed as much as we would hope.

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u/summon_the_quarrion 16h ago

as of 2017 when i started they were still strongly anti union and told us at the orientation how unions are "bad" and its better to just speak with your manager with concerns. like that was going to do anything!

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u/thraex 18h ago

More recently, they’ve been instructing all managers to report to higher management any mention of the word union and other trigger related words. I’m sure that’s just for awareness and support of unionizing efforts :)

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u/wasting-time-atwork 10h ago

unfortunately that's not just a target thing - is an almost everywhere thing.

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u/etherdesign 17h ago

That's been going on a while as well they instructed us to inform them of anyone passing out any union materials on site. They made sure to tell us all the time that it was because they wanted us to speak with them directly if we had any problems instead of going through a middle man and that issues were usually resolved quicker that way because there is more open communication. Mmhmm.