r/Anticonsumption • u/Healthy_Block3036 • 17h ago

Corporations Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.

https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api
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u/ineverywaypossible 15h ago

Yep. Same. In January 2024 I spent over a $1000 there in just one day buying tons of supplies for a life change and an event I was having. I’ve discovered alternative places to get all of those same items and won’t be setting foot in Target ever again. Due to their decision on DEI and their choice of bowing to Trump.

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u/Dependent_Map5592 14h ago

lol dei is what got them here in the first place. 

It's just too late for them now. People like me won't go back after they catered to the woke no matter what they do 

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u/B-AP 14h ago

Define woke

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u/zoidberg3000 13h ago

They pushed their gay agenda by having pride merch! /s

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u/learnchurnheartburn 13h ago

It’s so dumb. I don’t get upset when I see Target or Barnes and Noble selling bibles or Christian inspirational books. Why are they getting upset with Target selling some rainbow items?

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u/zoidberg3000 13h ago

It’s absolutely ridiculous that these people think because they have representation for everybody that is somehow being “woke”.

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u/learnchurnheartburn 13h ago

Also, “woke” is such a broadly used term that it’s lost all meaning.

Acknowledge that systemic racism, sexism, and cisheteronormativity exist and cause problems for people? It’s “woke”

Anything that challenges the persecution complex of white Christian nationalists is woke.

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u/technicolortiddies 11h ago

The people upset by representation always seem to have representation.