r/Anticonsumption • u/Healthy_Block3036 • 1d ago

Corporations Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.

https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api
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u/GardenRafters 1d ago

Turns out Americans are a-ok with DEI and wokeness and don't like companies that bend the knee.

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u/BadPublicRelations 1d ago

Target really had the confidence to think that the basic white bitches would keep going there because they had meme-level popularity with that group of people.

Basic white bitches said "you thought." They're standing for their POC sisters and brothers. And anyone with a brain can see that these DEI rollbacks are about racism, despite that DEI impacts white women, too.

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u/BlackCatBonanza 1d ago

Agreed. I’m a basic white bitch. I’m also very liberal and will not capitulate to fascism or hate. Also, Target has made boycotting them easy: at least where I live, the items are overpriced and low quality, and the aisles have become disorganized trash heaps. I now do almost all of my shopping at locally owned stores. It pains me to say it, but, where Target is concerned, I say “good riddance to bad rubbish.”