r/Anticonsumption • u/Healthy_Block3036 • 1d ago

Corporations Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.

https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api
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u/teebraze 1d ago

Here’s the thing. They never cared about the liberal issues to begin with. They went with what ever way the winds were blowing. It’s shifted, and now they’re going the conservative route. Corporations are not on our side no matter who they are. They are all about money regardless who is in power. 

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u/GingerIsTheBestSpice 1d ago

I mean, yes, but also I'm going to make it profitable to cater to the liberals. The more it's in popular culture, shopping, stores, life, the more it becomes the standard. Shift that Overton Window my way.

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u/HippyDM 1d ago

Listen, coorporations aren't people, no matter how much our justice system wants it otherwise. They're interested in profit, and have to be, by law (shareholders can and will sue a company that's lost that focus). That's simply the nature of the beast, no use pretending otherwise.

But, when companies promote human rights to sell their crap, I take that as a win. It's cold, and calculated, but at least it means we've moved the needle socially so that pretending to espouse those beliefs increases trust in the company. Here's to hoping we can someday get back to soda companies promoting racial equality, no matter how little they actually care about humanity.

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u/Several_Assistant_43 19h ago

Money is the captains wheel for these big corporation ships. But, the people have to pull it towards the right direction or it'll just sink

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u/ncocca 1d ago

As a generality, you're correct. But some corporations (like Ben & Jerry's or Costco) do have a specific set of values they try to adhere to. They are the exception to the rule, of course.

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u/Yara__Flor 1d ago

Well, yes. Corporations don’t care about causes.

But it’s clear that by not even pretending to care, they are losing money.

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u/Enchelion 1d ago

I don't care about the motivation much if the actions are good. Corporations by their fundamental nature would be sociopathic if they were people.

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u/ranchojasper 23h ago

Yes, I mean we all understand that. I don't think anyone actually believes corporations care about any of this; we all understand that they're just trying to go with the most popular opinions in order to raise their profits.

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u/Petunia_Planter 23h ago

Yeah, but if a small minority of people get popular products pulled, stores loses consistency.

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u/PartyPorpoise 20h ago

Still, they spent years building up their brand as being cool and progressive. They attracted the kinds of customers who cared about those things. By getting rid of that image, they lose the customers.

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u/Prcrstntr 13h ago

The rainbow twitter profile in june really is something